GenOcean Campaign Identity.
GenOcean instils a feeling of unity - it's not them and us - we are all in this together. Connecting with the audience, gaining their trust, and allowing them to seamlessly collaborate is essential. But to connect, we have to be on the same wavelength. This campaign identity guide serves as the starting point to create a unified, inspiring and determined campaign that aims to inspire everyday actions to restore and protect the ocean. The following pages contain inspiration, guidelines, and handy tips to communicate our values, realize our vision, and reinforce the GenOcean campaign. Thank you for helping achieve the GenOcean mission to restore and protect the ocean. Welcome to GenOcean.
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| Format: | Report biblioteca |
| Language: | English |
| Published: |
UNESCO-IOC
2022
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| Subjects: | Branding, Oceanography, Ocean Literacy, Environmental awareness, United Nations Decade of Ocean Science for Sustainable Development, Ocean Decade, |
| Online Access: | http://hdl.handle.net/1834/42271 |
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