Marketing de servicios : conceptos y estrategias /
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| Main Authors: | , |
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| Format: | Texto biblioteca |
| Language: | spa |
| Published: |
México : McGraw-Hill,
1992
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| Subjects: | ADMINISTRACION, ENFOQUE ESTRATEGICO, CLIENTES, SERVICIOS, MARKETING DE SERVICIOS, ESTUDIOS DE CASOS, ESTUDIO DE MERCADOS, PLANIFICACION ESTRATEGICA, |
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