Puntos de vista sobre la trazabilidad en el mercado mundial de grasas y aceites.
A fully traceable supply chain seems to be a very desirable proposition to some retailers and food manufacturers. Knowing exactly where the ingredients in the products they sell came from gives them the possibility to ensure that food standards are adequate and that the material came from a reputable source. Such knowledge enables potentially attractive marketing claims to made and consequently generates a possible competitive edge. Some argue that their CSR (corporate social responsibility) policy is their driving force behind traceability. Some argue that it is marketing led. Some (controversially) argue that marketing and CSR promotion is the same thing. The challenge for a commodity based industry like ours is to find solutions which address criticisms, encourage global best practice, do not inadvertently make the ecological footprint worse, and yet remain highly cost efficient. The presentation will cover some of the reasons for NGO pressure such as environmental damage, human rights violations and outline some of the approaches and activities that NGO's have undertaken in recent times. Having understood the reasons for the demand for traceability, what can our industry offer and why is it important for us to take seriously? The presentation will cover some of the recent problems and issues in both soy and palm and then move on to discuss practical supply chain solutions which are currently being discussed in the Roundtable for Sustainable Palm Oil, which could meet the demands of all stakeholders.
| Main Authors: | , |
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| Format: | Texto biblioteca |
| Language: | pa |
| Published: |
©200
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| Subjects: | Aceite de palma, cadena de abastecimiento, Ecología., Trazabilidad., Responsabilidad social, Commodities., |
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