![Marketing Research and Modeling: Progress and Prospects [electronic resource] : A Tribute to Paul E. Green /](/search/themes/bootstrap3/images/libros.png)
Marketing Research and Modeling: Progress and Prospects [electronic resource] : A Tribute to Paul E. Green /
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Texto biblioteca |
| Language: | eng |
| Published: |
Boston, MA : Springer US : Imprint: Springer,
2004
|
| Subjects: | Business., Management science., Marketing., Business and Management., Business and Management, general., |
| Online Access: | http://dx.doi.org/10.1007/978-0-387-28692-1 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|