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Consuming Behaviour [electronic resource] /
This text is designed specifically for those students taking Consumer Behaviour modules at undergraduate or postgraduate level on a marketing or business/management degree. The text provides a challenging and interesting book which addresses the imbalance in traditional consumer behaviour textbooks by incorporating biological, sociological and anthropological theories into the core of the work. 'Taking consumption rather than the consumer as the focus of the book is new and interesting. It's comparative approach is a valuable contribution to the field'. Andrew Perkins, Canterbury Christchurch University College 'I have thoroughly enjoyed this text. This is a new and important text' Ahmed Jamal, Cardiff Business School John Desmond is Lecturer in Marketing in the School of Management at Heriot-Watt University.
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| Format: | Texto biblioteca |
| Language: | eng |
| Published: |
London : Macmillan Education UK : Imprint: Palgrave,
2003
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| Subjects: | Business., Business and Management., Consumer Behavior., |
| Online Access: | http://dx.doi.org/10.1007/978-0-230-62939-4 |
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KOHA-OAI-TEST:2043392018-07-30T23:32:55ZConsuming Behaviour [electronic resource] / Desmond, John. author. SpringerLink (Online service) textLondon : Macmillan Education UK : Imprint: Palgrave,2003.engThis text is designed specifically for those students taking Consumer Behaviour modules at undergraduate or postgraduate level on a marketing or business/management degree. The text provides a challenging and interesting book which addresses the imbalance in traditional consumer behaviour textbooks by incorporating biological, sociological and anthropological theories into the core of the work. 'Taking consumption rather than the consumer as the focus of the book is new and interesting. It's comparative approach is a valuable contribution to the field'. Andrew Perkins, Canterbury Christchurch University College 'I have thoroughly enjoyed this text. This is a new and important text' Ahmed Jamal, Cardiff Business School John Desmond is Lecturer in Marketing in the School of Management at Heriot-Watt University.Preface -- Consuming Tales -- Consuming Space and Time -- Consuming Power -- Consuming Needs and Values -- Semiotics, Consuming Meaning -- Consumption and Identity -- The Consuming Body -- Consuming 'Disorders' -- Consuming Brands -- Consuming Addiction.This text is designed specifically for those students taking Consumer Behaviour modules at undergraduate or postgraduate level on a marketing or business/management degree. The text provides a challenging and interesting book which addresses the imbalance in traditional consumer behaviour textbooks by incorporating biological, sociological and anthropological theories into the core of the work. 'Taking consumption rather than the consumer as the focus of the book is new and interesting. It's comparative approach is a valuable contribution to the field'. Andrew Perkins, Canterbury Christchurch University College 'I have thoroughly enjoyed this text. This is a new and important text' Ahmed Jamal, Cardiff Business School John Desmond is Lecturer in Marketing in the School of Management at Heriot-Watt University.Business.Business and Management.Consumer Behavior.Springer eBookshttp://dx.doi.org/10.1007/978-0-230-62939-4URN:ISBN:9780230629394 |
| institution |
COLPOS |
| collection |
Koha |
| country |
México |
| countrycode |
MX |
| component |
Bibliográfico |
| access |
En linea En linea |
| databasecode |
cat-colpos |
| tag |
biblioteca |
| region |
America del Norte |
| libraryname |
Departamento de documentación y biblioteca de COLPOS |
| language |
eng |
| topic |
Business. Business and Management. Consumer Behavior. Business. Business and Management. Consumer Behavior. |
| spellingShingle |
Business. Business and Management. Consumer Behavior. Business. Business and Management. Consumer Behavior. Desmond, John. author. SpringerLink (Online service) Consuming Behaviour [electronic resource] / |
| description |
This text is designed specifically for those students taking Consumer Behaviour modules at undergraduate or postgraduate level on a marketing or business/management degree. The text provides a challenging and interesting book which addresses the imbalance in traditional consumer behaviour textbooks by incorporating biological, sociological and anthropological theories into the core of the work. 'Taking consumption rather than the consumer as the focus of the book is new and interesting. It's comparative approach is a valuable contribution to the field'. Andrew Perkins, Canterbury Christchurch University College 'I have thoroughly enjoyed this text. This is a new and important text' Ahmed Jamal, Cardiff Business School John Desmond is Lecturer in Marketing in the School of Management at Heriot-Watt University. |
| format |
Texto |
| topic_facet |
Business. Business and Management. Consumer Behavior. |
| author |
Desmond, John. author. SpringerLink (Online service) |
| author_facet |
Desmond, John. author. SpringerLink (Online service) |
| author_sort |
Desmond, John. author. |
| title |
Consuming Behaviour [electronic resource] / |
| title_short |
Consuming Behaviour [electronic resource] / |
| title_full |
Consuming Behaviour [electronic resource] / |
| title_fullStr |
Consuming Behaviour [electronic resource] / |
| title_full_unstemmed |
Consuming Behaviour [electronic resource] / |
| title_sort |
consuming behaviour [electronic resource] / |
| publisher |
London : Macmillan Education UK : Imprint: Palgrave, |
| publishDate |
2003 |
| url |
http://dx.doi.org/10.1007/978-0-230-62939-4 |
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AT desmondjohnauthor consumingbehaviourelectronicresource AT springerlinkonlineservice consumingbehaviourelectronicresource |
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