Consuming Behaviour [electronic resource] /

This text is designed specifically for those students taking Consumer Behaviour modules at undergraduate or postgraduate level on a marketing or business/management degree. The text provides a challenging and interesting book which addresses the imbalance in traditional consumer behaviour textbooks by incorporating biological, sociological and anthropological theories into the core of the work. 'Taking consumption rather than the consumer as the focus of the book is new and interesting. It's comparative approach is a valuable contribution to the field'. Andrew Perkins, Canterbury Christchurch University College 'I have thoroughly enjoyed this text. This is a new and important text' Ahmed Jamal, Cardiff Business School John Desmond is Lecturer in Marketing in the School of Management at Heriot-Watt University.

Bibliographic Details

Main Authors:	Desmond, John. author., SpringerLink (Online service)
Format:	Texto biblioteca
Language:	eng
Published:	London : Macmillan Education UK : Imprint: Palgrave, 2003
Subjects:	Business., Business and Management., Consumer Behavior.,
Online Access:	http://dx.doi.org/10.1007/978-0-230-62939-4
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