Consumo: cafés finos (quem diria) tentam conquistar consumidor americano
General Foods and the A and P Supermarket chain are investing in new good quality coffee products to increase consumption in the U.S. General Foods is directing its products towards the new generation of yuppies (young urban professional person). The sales of ground and instant coffee in the US ammounted to US 4.95 billion in 1986. (ICO. Library Monthly Series no. 86:10. 1987)
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| Format: | biblioteca |
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| Subjects: | CAFE SOLUBLE, CONSUMO, ESTADOS UNIDOS DE AMERICA, |
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