Principles of agribusiness management
The authors usa a classroom-tested approach, connecting each concept to their unifying theme that every manager's primary objective must be to maximize long-term profits by profitably satisfying customers' needs. Student learning is maximized with appealing, jargon-free language; clearly outlined learning objectives; a comprehensive glossary; and cases that apply the concepts in each chapter. Table of contents: Table of Contents 1 The Global Agri-Food System. 2 The Agribusiness Manager. 3 The Role of Marketing. 4 Marketing Management. 5 Understanding Consumer Demand. 6 Staying Competitive. 7 Forecasting. 8 Budgeting. 9 Organizing for Success. 10 Choosing a Legal Structure. 11 Organizing Production Using Economic Principles. 12 Production and Inventory Management. 13 Basic Accounting Documents. 14 Using Accounting Information for Business Control and Planning. 15 Capital Budgeting, Principles and Procedures. 16 Capital Budgeting II: Applications. 17 Human Resource Leadership. 18 Human Resource Management. 19 Personal Selling. 20 Developing a Workable Approach to Agribusiness Management.
| Main Authors: | , , |
|---|---|
| Format: | Texto biblioteca |
| Language: | eng |
| Published: |
United States of America
2008
|
| Subjects: | SECTOR AGROINDUSTRIAL, GESTION, MERCADEO, CONSUMIDORES, COMPETENCIA ECONOMICA, TECNICAS DE PREDICCION, PRESUPUESTO, RECURSOS HUMANOS, AGRICULTURA, |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|