Strategies for dissemination of agricultural information by the media
The document suggests that there needs to be an immediate identification of who is doing what in agriculture, at both the national and the wider regional levels in the countries covered by PLANLAC; an accompanying survey should be undertaken of the dissemination of agricultural information by existing media at both the national and regional levels with an assessment of content and impact on target group. Every effort should be made at the regional level to effect a mechanism to insist on and foster coordination of communication components of agricultural projects, and to liaise with regional media institutions for the systematic dissemination of information related to these projects. Similar efforts should be made at the national levels. The communications approach, consequently, seeks to stimulate action at both the national and regional levels, with the ultimate aim of forging the type of cohesion necessary for strengthening already existing developmental infraestructure. Comments and response form Lawrence A. Wilson are included. (MIBA)
| Main Authors: | , , |
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| Format: | Texto biblioteca |
| Language: | eng |
| Published: |
Port-of-Spain (Trinidad y Tobago)
1991
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