Proceedings of the seminar PLANLAC and the media
The document explains that the Seminar's aim was to examine the PLANLAC and what has taken place since its conception by Ministers of Agriculture of the hemisphere when they met in Ottawa, Canada in 1987. It also looks at the relationship between agriculture and the media and examines the images which we conjure up when we think of agriculture. The involvement of communications in agricultural modernization and reactivation is analyzed. Section one and two review the challenges for participation in international markets; and discusses alternatives for the future. Section three proposes the creation of a new business environment for investment in agriculture for farmers and entrepreneurs. Section four and five discusses the role of the media, public communications methodology and information dissemination by the media. (MIBA)
| Main Authors: | , |
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| Format: | Texto biblioteca |
| Language: | Eng |
| Published: |
Port-of-Spain (Trinidad y Tobago) IICA
1991
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| Online Access: | https://repositorio.iica.int/handle/11324/9448 |
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