Sushi at the beach : Effects of congruent and incongruent immersive contexts on food evaluations

by van Bergen, G., Zandstra, E.H., Kaneko, D., Dijksterhuis, G.B., de Wijk, R.A.

What makes foods and flavours fit? Consumer perception of (un)usual product combinations

by van Bergen, G., Ushiama, S., Kaneko, D., Dijksterhuis, G.B., de Wijk, R.A., Vingerhoeds, M.H.

A preliminary investigation on the effect of immersive consumption contexts on food-evoked emotions using facial expressions and subjective ratings

by de Wijk, R.A., Kaneko, D., Dijksterhuis, G.B., van Bergen, G., Vingerhoeds, M.H., Visalli, M., Zandstra, Liesbeth