Theodore Levitt
Theodore Levitt (March 1, 1925 – June 28, 2006) was a German-born American economist and a professor at the Harvard Business School. He was editor of the ''Harvard Business Review'', noted for increasing the Review's circulation and popularizing the term globalization. In 1983, he proposed a definition for ''corporate purpose'': "Rather than merely making money, it is to create and keep a customer". Provided by Wikipedia-
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3The third sector; new tactics for a responsive society / The third sector; new tactics for a responsive society /by Levitt, Theodore
Published 1973Texto bibliotecaCOLPOS -
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7Texto bibliotecaUNCO AR
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8by Buzzell, Robert D. 2002, Nourse, Robert E. 9596, Matthews, John 8656, Levitt, Theodore 7638
Published 1979Texto bibliotecaUNER