Place branding in tourism: a review of theoretical approaches and management practices

Place branding in tourism: a review of theoretical approaches and management practices

This paper draws from the generic literature on branding to develop the idea of tourist based destination branding. Tourist based brand equity is proposed as an alternative to the more traditional destination resource centered idea of brand equity. In that process, it identifies various tourism related nuances that obfuscate brand building. Measurement approaches to quantify destination brand equity are compared, highlighting the pros and cons of each approach. Throughout the discussion, examples of successful destination branding practices are integrated.

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Bibliographic Details
Main Authors: Almeyda-Ibáñez,Marta, George,Babu P.
Format: Digital revista
Language:English
Published: Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve 2017
Online Access:http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582017000400002
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spelling oai:scielo:S2182-845820170004000022018-07-10Place branding in tourism: a review of theoretical approaches and management practicesAlmeyda-Ibáñez,MartaGeorge,Babu P. Place branding brand equity brand assessment destination marketing case studies This paper draws from the generic literature on branding to develop the idea of tourist based destination branding. Tourist based brand equity is proposed as an alternative to the more traditional destination resource centered idea of brand equity. In that process, it identifies various tourism related nuances that obfuscate brand building. Measurement approaches to quantify destination brand equity are compared, highlighting the pros and cons of each approach. Throughout the discussion, examples of successful destination branding practices are integrated.info:eu-repo/semantics/openAccessEscola Superior de Gestão, Hotelaria e Turismo da Universidade do AlgarveTourism & Management Studies v.13 n.4 20172017-12-01info:eu-repo/semantics/articletext/htmlhttp://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582017000400002en
institution SCIELO
collection OJS
country Portugal
countrycode PT
component Revista
access En linea
databasecode rev-scielo-pt
tag revista
region Europa del Sur
libraryname SciELO
language English
format Digital
author Almeyda-Ibáñez,Marta
George,Babu P.
spellingShingle Almeyda-Ibáñez,Marta
George,Babu P.
Place branding in tourism: a review of theoretical approaches and management practices
author_facet Almeyda-Ibáñez,Marta
George,Babu P.
author_sort Almeyda-Ibáñez,Marta
title Place branding in tourism: a review of theoretical approaches and management practices
title_short Place branding in tourism: a review of theoretical approaches and management practices
title_full Place branding in tourism: a review of theoretical approaches and management practices
title_fullStr Place branding in tourism: a review of theoretical approaches and management practices
title_full_unstemmed Place branding in tourism: a review of theoretical approaches and management practices
title_sort place branding in tourism: a review of theoretical approaches and management practices
description This paper draws from the generic literature on branding to develop the idea of tourist based destination branding. Tourist based brand equity is proposed as an alternative to the more traditional destination resource centered idea of brand equity. In that process, it identifies various tourism related nuances that obfuscate brand building. Measurement approaches to quantify destination brand equity are compared, highlighting the pros and cons of each approach. Throughout the discussion, examples of successful destination branding practices are integrated.
publisher Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve
publishDate 2017
url http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582017000400002
work_keys_str_mv AT almeydaibanezmarta placebrandingintourismareviewoftheoreticalapproachesandmanagementpractices
AT georgebabup placebrandingintourismareviewoftheoreticalapproachesandmanagementpractices
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