Deliverable 1.2.7: Cross-cultural benefit segmentation of consumers

Reinders, M.J.; Onwezen, M.C.; Sijtsema, S.J.; Zimmermann, K.L.; van den Berg, I.; Jasiulewicz, A.; Guardia, M.D.; Guerrero, L.

Deliverable 1.2.7: Cross-cultural benefit segmentation of consumers

The present report, deliverable D.1.2.7, gives a final view of the work done in ISAFruit Work Package (WP) 1.2. Average Europe fruit consumption is below the recommended level and moreover the consumption level is still decreasing in Europe. A large survey was carried out in four European countries that consisted of questions regarding the importance consumers attach to food related benefits in general and for specific situations, personal orientations of the consumers, personal characteristics of the consumers, the perception of fruit products, and the fruit consumption behaviour of the consumers. A cross-cultural benefit situation segmentation was conducted. Based on the results of this cross-cultural benefit segmentation two scientific papers are presented.

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Bibliographic Details
Main Authors:	Reinders, M.J., Onwezen, M.C., Sijtsema, S.J., Zimmermann, K.L., van den Berg, I., Jasiulewicz, A., Guardia, M.D., Guerrero, L.
Format:	External research report biblioteca
Language:	English
Published:	LEI
Subjects:	consumer preferences, food consumption, food marketing, food merchandising, fruit, lifestyle, nutrition and health, perception, consumentenvoorkeuren, levensstijl, marketing van voedingsmiddelen, perceptie, reclamecampagne van voedsel, voeding en gezondheid, voedselconsumptie,
Online Access:	https://research.wur.nl/en/publications/deliverable-127-cross-cultural-benefit-segmentation-of-consumers
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id	dig-wur-nl-wurpubs-403460
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spelling	dig-wur-nl-wurpubs-4034602025-01-09 Reinders, M.J. Onwezen, M.C. Sijtsema, S.J. Zimmermann, K.L. van den Berg, I. Jasiulewicz, A. Guardia, M.D. Guerrero, L. External research report Deliverable 1.2.7: Cross-cultural benefit segmentation of consumers 2010 The present report, deliverable D.1.2.7, gives a final view of the work done in ISAFruit Work Package (WP) 1.2. Average Europe fruit consumption is below the recommended level and moreover the consumption level is still decreasing in Europe. A large survey was carried out in four European countries that consisted of questions regarding the importance consumers attach to food related benefits in general and for specific situations, personal orientations of the consumers, personal characteristics of the consumers, the perception of fruit products, and the fruit consumption behaviour of the consumers. A cross-cultural benefit situation segmentation was conducted. Based on the results of this cross-cultural benefit segmentation two scientific papers are presented. en LEI application/pdf https://research.wur.nl/en/publications/deliverable-127-cross-cultural-benefit-segmentation-of-consumers https://edepot.wur.nl/175454 consumer preferences food consumption food marketing food merchandising fruit lifestyle nutrition and health perception consumentenvoorkeuren fruit levensstijl marketing van voedingsmiddelen perceptie reclamecampagne van voedsel voeding en gezondheid voedselconsumptie Wageningen University & Research
institution	WUR NL
collection	DSpace
country	Países bajos
countrycode	NL
component	Bibliográfico
access	En linea
databasecode	dig-wur-nl
tag	biblioteca
region	Europa del Oeste
libraryname	WUR Library Netherlands
language	English
topic	consumer preferences food consumption food marketing food merchandising fruit lifestyle nutrition and health perception consumentenvoorkeuren fruit levensstijl marketing van voedingsmiddelen perceptie reclamecampagne van voedsel voeding en gezondheid voedselconsumptie consumer preferences food consumption food marketing food merchandising fruit lifestyle nutrition and health perception consumentenvoorkeuren fruit levensstijl marketing van voedingsmiddelen perceptie reclamecampagne van voedsel voeding en gezondheid voedselconsumptie
spellingShingle	consumer preferences food consumption food marketing food merchandising fruit lifestyle nutrition and health perception consumentenvoorkeuren fruit levensstijl marketing van voedingsmiddelen perceptie reclamecampagne van voedsel voeding en gezondheid voedselconsumptie consumer preferences food consumption food marketing food merchandising fruit lifestyle nutrition and health perception consumentenvoorkeuren fruit levensstijl marketing van voedingsmiddelen perceptie reclamecampagne van voedsel voeding en gezondheid voedselconsumptie Reinders, M.J. Onwezen, M.C. Sijtsema, S.J. Zimmermann, K.L. van den Berg, I. Jasiulewicz, A. Guardia, M.D. Guerrero, L. Deliverable 1.2.7: Cross-cultural benefit segmentation of consumers
description	The present report, deliverable D.1.2.7, gives a final view of the work done in ISAFruit Work Package (WP) 1.2. Average Europe fruit consumption is below the recommended level and moreover the consumption level is still decreasing in Europe. A large survey was carried out in four European countries that consisted of questions regarding the importance consumers attach to food related benefits in general and for specific situations, personal orientations of the consumers, personal characteristics of the consumers, the perception of fruit products, and the fruit consumption behaviour of the consumers. A cross-cultural benefit situation segmentation was conducted. Based on the results of this cross-cultural benefit segmentation two scientific papers are presented.
format	External research report
topic_facet	consumer preferences food consumption food marketing food merchandising fruit lifestyle nutrition and health perception consumentenvoorkeuren fruit levensstijl marketing van voedingsmiddelen perceptie reclamecampagne van voedsel voeding en gezondheid voedselconsumptie
author	Reinders, M.J. Onwezen, M.C. Sijtsema, S.J. Zimmermann, K.L. van den Berg, I. Jasiulewicz, A. Guardia, M.D. Guerrero, L.
author_facet	Reinders, M.J. Onwezen, M.C. Sijtsema, S.J. Zimmermann, K.L. van den Berg, I. Jasiulewicz, A. Guardia, M.D. Guerrero, L.
author_sort	Reinders, M.J.
title	Deliverable 1.2.7: Cross-cultural benefit segmentation of consumers
title_short	Deliverable 1.2.7: Cross-cultural benefit segmentation of consumers
title_full	Deliverable 1.2.7: Cross-cultural benefit segmentation of consumers
title_fullStr	Deliverable 1.2.7: Cross-cultural benefit segmentation of consumers
title_full_unstemmed	Deliverable 1.2.7: Cross-cultural benefit segmentation of consumers
title_sort	deliverable 1.2.7: cross-cultural benefit segmentation of consumers
publisher	LEI
url	https://research.wur.nl/en/publications/deliverable-127-cross-cultural-benefit-segmentation-of-consumers
work_keys_str_mv	AT reindersmj deliverable127crossculturalbenefitsegmentationofconsumers AT onwezenmc deliverable127crossculturalbenefitsegmentationofconsumers AT sijtsemasj deliverable127crossculturalbenefitsegmentationofconsumers AT zimmermannkl deliverable127crossculturalbenefitsegmentationofconsumers AT vandenbergi deliverable127crossculturalbenefitsegmentationofconsumers AT jasiulewicza deliverable127crossculturalbenefitsegmentationofconsumers AT guardiamd deliverable127crossculturalbenefitsegmentationofconsumers AT guerrerol deliverable127crossculturalbenefitsegmentationofconsumers
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Deliverable 1.2.7: Cross-cultural benefit segmentation of consumers

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