Constructive Dialogue : Communication for Development in Water, Sanitation, and Infrastructure Projects

This report organizes the contents, lessons learned, and conclusions of this workshop and is geared toward project and institution leaders and managers, as well as persons responsible for project execution who are interested in taking advantage of the benefits derived from the inclusion of Communication for Development (CfD) components in their projects so as to increase their effectiveness, impact, and sustainability over time. The brief theoretical overview of the concept of CfD and the processes and approaches that it can entail (chapter one), the document reviews the importance of CfD in project design and implementation of projects, in particular those related to water, sanitation, and infrastructure (chapter two), and provides examples and outlines communication related challenges in these areas. Through a practical view focused on the presentation of experiences and lessons learned in three specific cases, namely, building citizen engagement in Pakistan, developing a mass transit system in Colombia, and creating a water culture in Mexico, the evidence supports the strategic value of CfD in ensuring the smooth progress of a project (chapter three), and the benefits and advantages that supplement and shape a development proposal. This is followed by a review of strategies aimed at establishing dialogue that fosters the effective participation of all groups involved. Emphasis is placed on such topics as research as a point of departure for project design, the establishment of environments conducive to behavior change by persons involved, the use of advocacy to foster engagement by decision makers, and the use of CfD in handling and resolving conflicts and promoting project sustainability in the future (chapter four). The final chapter (chapter five) assesses the most significant aspects of the last group activity conducted at the workshop. This assessment underscores the significant lessons learned at the event and such pending tasks as project teams relative to the communication components and/or strategies encountered during the design or implementation process.

Bibliographic Details

Main Author:	World Bank
Language:	English en_US
Published:	Washington, DC 2011-01
Subjects:	ABBREVIATIONS, ACCESS TO EDUCATION, ACCESS TO INFORMATION, ACRONYMS, ACTION PLAN, ADVERTISING, AVAILABILITY OF WATER, BEHAVIORS, BELIEFS, BENCHMARK, BIBLIOGRAPHY, BOUNDARIES, BROADCAST, CAPACITY BUILDING, CHANGE PROCESS, COLLABORATION, COLLECTION OF INFORMATION, COMMUNICATION ACTIVITIES, COMMUNICATION CAMPAIGNS, COMMUNICATION STRATEGIES, COMMUNICATION STRATEGY, COMMUNICATIONS MEDIA, COMMUNICATORS, COMMUNITIES, COMPETITIVENESS, COMPLEXITY, CONCEPTUAL FRAMEWORK, CONSENSUS BUILDING, CONSUMER DEMAND, CONTENTS, COORDINATION MECHANISMS, CUSTOMS, DECENTRALIZATION, DECISION MAKING, DESCRIPTION, DIRECT CONNECTIONS, DISCUSSION, DISCUSSIONS, DOCUMENTS, E-MAIL, ECONOMIC DEVELOPMENT, EDUCATIONAL SERVICES, ELECTRICITY, ENTRY, EXPLORATION, FINANCIAL RESOURCES, FOCUS GROUPS, GIRLS, GOVERNMENT ENTITIES, GUIDES, HEADING, HUMAN CAPITAL, HUMAN RIGHTS, IDEA, IDEAS, ILLITERACY, IMPLEMENTATION PLAN, IMPLEMENTATION PROCESS, IMPLEMENTATION STAGES, INDICES, INSTALLATION, INSTITUTION, INSTITUTIONAL CAPACITY, INTEGRATION, INTERACTIVE EDUCATION, INTERNAL COMMUNICATION, INTERVENTIONS, KNOWLEDGE MANAGEMENT, KNOWLEDGE PRODUCTS, LEADERSHIP, LEARNING, LEVEL OF KNOWLEDGE, MARKETING, MASS COMMUNICATION, MEMORY, MENTAL MODELS, NEEDS ASSESSMENT, OBJECTS, ORGANIZATION OF INFORMATION, PRIVATE PARTNERSHIP, PRIVATE SECTOR, PROCUREMENT, PRODUCTIVITY, PROJECT MANAGEMENT, QUALITY OF SERVICE, QUALITY STANDARD, RADIO, RADIO STATIONS, RESEARCHER, RESULT, RESULTS, RURAL AREAS, SERVICE PROVIDER, SERVICE PROVIDERS, SOCIAL NETWORKS, STRATEGIC VALUE, SUPERVISION, SYMBOLS, TEACHERS, TECHNICAL ASSISTANCE, TECHNICAL KNOWLEDGE, TECHNICAL STAFF, TELEPHONE, TELEVISION, TRAINING PROGRAMS, TRANSLATION, TRANSMISSION, TRANSMISSION OF INFORMATION, TRANSPARENCY, TRANSPORT SYSTEM, USER, USERS, USES, VARIETY, VISION, WEB, WEBSITE, WORK GROUP, YOUNG PEOPLE,
Online Access:	http://documents.worldbank.org/curated/en/2011/01/16647294/constructive-dialogue-communication-development-water-sanitation-infrastructure-projects https://hdl.handle.net/10986/17350
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