The impact of color on food choice.

In addition to preserving the goods, packaging captures potential buyers' attention, provides information about product benefits, changes consumer beliefs, and increases the chances of a sale. Thus, this review aimed to provide information on the impact of color perception on food packaging by consumers. Using color on packaging results in product differentiation, increasing the advantage over others and building sales loyalty and emotional connections. Besides the product color, the colors of its packaging can play an essential role in the perception of product taste, as people tend to create associations of specific colors with specific products and associations with particular tastes.

Bibliographic Details

Main Authors:	MUNIZ, V. R. G. de F., RIBEIRO, I. S., BECKMAM, K. R. L., GODOY, R. C. B. de
Other Authors:	VITÓRIA RIBEIRO GARCIA DE FIGUEIREDO MUNIZ, Universidade Federal do Paraná; ISABELA SAMPAIO RIBEIRO, Universidade Federal do Paraná; KAROLLINE RIBEIRO LIMA BECKMAM, Universidade Federal do Paraná; ROSSANA CATIE BUENO DE GODOY, CNPF.
Format:	Artigo de periódico biblioteca
Language:	Portugues pt_BR
Published:	2023-07-31
Subjects:	Coloring, Purchase decision, Sensory analysis, Attractive packaging, Purchase profile, Food packaging,
Online Access:	http://www.alice.cnptia.embrapa.br/alice/handle/doc/1155445 https://doi.org/10.1590/1981-6723.08822
Tags:	Add Tag No Tags, Be the first to tag this record!