The impact of color on food choice.
In addition to preserving the goods, packaging captures potential buyers' attention, provides information about product benefits, changes consumer beliefs, and increases the chances of a sale. Thus, this review aimed to provide information on the impact of color perception on food packaging by consumers. Using color on packaging results in product differentiation, increasing the advantage over others and building sales loyalty and emotional connections. Besides the product color, the colors of its packaging can play an essential role in the perception of product taste, as people tend to create associations of specific colors with specific products and associations with particular tastes.
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Format: | Artigo de periódico biblioteca |
Language: | Portugues pt_BR |
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2023-07-31
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Subjects: | Coloring, Purchase decision, Sensory analysis, Attractive packaging, Purchase profile, Food packaging, |
Online Access: | http://www.alice.cnptia.embrapa.br/alice/handle/doc/1155445 https://doi.org/10.1590/1981-6723.08822 |
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dig-alice-doc-11554452023-07-31T13:21:33Z The impact of color on food choice. MUNIZ, V. R. G. de F. RIBEIRO, I. S. BECKMAM, K. R. L. GODOY, R. C. B. de VITÓRIA RIBEIRO GARCIA DE FIGUEIREDO MUNIZ, Universidade Federal do Paraná; ISABELA SAMPAIO RIBEIRO, Universidade Federal do Paraná; KAROLLINE RIBEIRO LIMA BECKMAM, Universidade Federal do Paraná; ROSSANA CATIE BUENO DE GODOY, CNPF. Coloring Purchase decision Sensory analysis Attractive packaging Purchase profile Food packaging In addition to preserving the goods, packaging captures potential buyers' attention, provides information about product benefits, changes consumer beliefs, and increases the chances of a sale. Thus, this review aimed to provide information on the impact of color perception on food packaging by consumers. Using color on packaging results in product differentiation, increasing the advantage over others and building sales loyalty and emotional connections. Besides the product color, the colors of its packaging can play an essential role in the perception of product taste, as people tend to create associations of specific colors with specific products and associations with particular tastes. 2023-07-31T13:21:33Z 2023-07-31T13:21:33Z 2023-07-31 2023 Artigo de periódico Brazilian Journal of Food Technology, v. 26, e2022088, 2023. http://www.alice.cnptia.embrapa.br/alice/handle/doc/1155445 https://doi.org/10.1590/1981-6723.08822 Portugues pt_BR openAccess 12 p. |
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Coloring Purchase decision Sensory analysis Attractive packaging Purchase profile Food packaging Coloring Purchase decision Sensory analysis Attractive packaging Purchase profile Food packaging |
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Coloring Purchase decision Sensory analysis Attractive packaging Purchase profile Food packaging Coloring Purchase decision Sensory analysis Attractive packaging Purchase profile Food packaging MUNIZ, V. R. G. de F. RIBEIRO, I. S. BECKMAM, K. R. L. GODOY, R. C. B. de The impact of color on food choice. |
description |
In addition to preserving the goods, packaging captures potential buyers' attention, provides information about product benefits, changes consumer beliefs, and increases the chances of a sale. Thus, this review aimed to provide information on the impact of color perception on food packaging by consumers. Using color on packaging results in product differentiation, increasing the advantage over others and building sales loyalty and emotional connections. Besides the product color, the colors of its packaging can play an essential role in the perception of product taste, as people tend to create associations of specific colors with specific products and associations with particular tastes. |
author2 |
VITÓRIA RIBEIRO GARCIA DE FIGUEIREDO MUNIZ, Universidade Federal do Paraná; ISABELA SAMPAIO RIBEIRO, Universidade Federal do Paraná; KAROLLINE RIBEIRO LIMA BECKMAM, Universidade Federal do Paraná; ROSSANA CATIE BUENO DE GODOY, CNPF. |
author_facet |
VITÓRIA RIBEIRO GARCIA DE FIGUEIREDO MUNIZ, Universidade Federal do Paraná; ISABELA SAMPAIO RIBEIRO, Universidade Federal do Paraná; KAROLLINE RIBEIRO LIMA BECKMAM, Universidade Federal do Paraná; ROSSANA CATIE BUENO DE GODOY, CNPF. MUNIZ, V. R. G. de F. RIBEIRO, I. S. BECKMAM, K. R. L. GODOY, R. C. B. de |
format |
Artigo de periódico |
topic_facet |
Coloring Purchase decision Sensory analysis Attractive packaging Purchase profile Food packaging |
author |
MUNIZ, V. R. G. de F. RIBEIRO, I. S. BECKMAM, K. R. L. GODOY, R. C. B. de |
author_sort |
MUNIZ, V. R. G. de F. |
title |
The impact of color on food choice. |
title_short |
The impact of color on food choice. |
title_full |
The impact of color on food choice. |
title_fullStr |
The impact of color on food choice. |
title_full_unstemmed |
The impact of color on food choice. |
title_sort |
impact of color on food choice. |
publishDate |
2023-07-31 |
url |
http://www.alice.cnptia.embrapa.br/alice/handle/doc/1155445 https://doi.org/10.1590/1981-6723.08822 |
work_keys_str_mv |
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1775947737266651136 |