The impact of color on food choice.

The impact of color on food choice.

In addition to preserving the goods, packaging captures potential buyers' attention, provides information about product benefits, changes consumer beliefs, and increases the chances of a sale. Thus, this review aimed to provide information on the impact of color perception on food packaging by consumers. Using color on packaging results in product differentiation, increasing the advantage over others and building sales loyalty and emotional connections. Besides the product color, the colors of its packaging can play an essential role in the perception of product taste, as people tend to create associations of specific colors with specific products and associations with particular tastes.

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Bibliographic Details
Main Authors: MUNIZ, V. R. G. de F., RIBEIRO, I. S., BECKMAM, K. R. L., GODOY, R. C. B. de
Other Authors: VITÓRIA RIBEIRO GARCIA DE FIGUEIREDO MUNIZ, Universidade Federal do Paraná; ISABELA SAMPAIO RIBEIRO, Universidade Federal do Paraná; KAROLLINE RIBEIRO LIMA BECKMAM, Universidade Federal do Paraná; ROSSANA CATIE BUENO DE GODOY, CNPF.
Format: Artigo de periódico biblioteca
Language:Portugues
pt_BR
Published: 2023-07-31
Subjects:Coloring, Purchase decision, Sensory analysis, Attractive packaging, Purchase profile, Food packaging,
Online Access:http://www.alice.cnptia.embrapa.br/alice/handle/doc/1155445
https://doi.org/10.1590/1981-6723.08822
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spelling dig-alice-doc-11554452023-07-31T13:21:33Z The impact of color on food choice. MUNIZ, V. R. G. de F. RIBEIRO, I. S. BECKMAM, K. R. L. GODOY, R. C. B. de VITÓRIA RIBEIRO GARCIA DE FIGUEIREDO MUNIZ, Universidade Federal do Paraná; ISABELA SAMPAIO RIBEIRO, Universidade Federal do Paraná; KAROLLINE RIBEIRO LIMA BECKMAM, Universidade Federal do Paraná; ROSSANA CATIE BUENO DE GODOY, CNPF. Coloring Purchase decision Sensory analysis Attractive packaging Purchase profile Food packaging In addition to preserving the goods, packaging captures potential buyers' attention, provides information about product benefits, changes consumer beliefs, and increases the chances of a sale. Thus, this review aimed to provide information on the impact of color perception on food packaging by consumers. Using color on packaging results in product differentiation, increasing the advantage over others and building sales loyalty and emotional connections. Besides the product color, the colors of its packaging can play an essential role in the perception of product taste, as people tend to create associations of specific colors with specific products and associations with particular tastes. 2023-07-31T13:21:33Z 2023-07-31T13:21:33Z 2023-07-31 2023 Artigo de periódico Brazilian Journal of Food Technology, v. 26, e2022088, 2023. http://www.alice.cnptia.embrapa.br/alice/handle/doc/1155445 https://doi.org/10.1590/1981-6723.08822 Portugues pt_BR openAccess 12 p.
institution EMBRAPA
collection DSpace
country Brasil
countrycode BR
component Bibliográfico
access En linea
databasecode dig-alice
tag biblioteca
region America del Sur
libraryname Sistema de bibliotecas de EMBRAPA
language Portugues
pt_BR
topic Coloring
Purchase decision
Sensory analysis
Attractive packaging
Purchase profile
Food packaging
Coloring
Purchase decision
Sensory analysis
Attractive packaging
Purchase profile
Food packaging
spellingShingle Coloring
Purchase decision
Sensory analysis
Attractive packaging
Purchase profile
Food packaging
Coloring
Purchase decision
Sensory analysis
Attractive packaging
Purchase profile
Food packaging
MUNIZ, V. R. G. de F.
RIBEIRO, I. S.
BECKMAM, K. R. L.
GODOY, R. C. B. de
The impact of color on food choice.
description In addition to preserving the goods, packaging captures potential buyers' attention, provides information about product benefits, changes consumer beliefs, and increases the chances of a sale. Thus, this review aimed to provide information on the impact of color perception on food packaging by consumers. Using color on packaging results in product differentiation, increasing the advantage over others and building sales loyalty and emotional connections. Besides the product color, the colors of its packaging can play an essential role in the perception of product taste, as people tend to create associations of specific colors with specific products and associations with particular tastes.
author2 VITÓRIA RIBEIRO GARCIA DE FIGUEIREDO MUNIZ, Universidade Federal do Paraná; ISABELA SAMPAIO RIBEIRO, Universidade Federal do Paraná; KAROLLINE RIBEIRO LIMA BECKMAM, Universidade Federal do Paraná; ROSSANA CATIE BUENO DE GODOY, CNPF.
author_facet VITÓRIA RIBEIRO GARCIA DE FIGUEIREDO MUNIZ, Universidade Federal do Paraná; ISABELA SAMPAIO RIBEIRO, Universidade Federal do Paraná; KAROLLINE RIBEIRO LIMA BECKMAM, Universidade Federal do Paraná; ROSSANA CATIE BUENO DE GODOY, CNPF.
MUNIZ, V. R. G. de F.
RIBEIRO, I. S.
BECKMAM, K. R. L.
GODOY, R. C. B. de
format Artigo de periódico
topic_facet Coloring
Purchase decision
Sensory analysis
Attractive packaging
Purchase profile
Food packaging
author MUNIZ, V. R. G. de F.
RIBEIRO, I. S.
BECKMAM, K. R. L.
GODOY, R. C. B. de
author_sort MUNIZ, V. R. G. de F.
title The impact of color on food choice.
title_short The impact of color on food choice.
title_full The impact of color on food choice.
title_fullStr The impact of color on food choice.
title_full_unstemmed The impact of color on food choice.
title_sort impact of color on food choice.
publishDate 2023-07-31
url http://www.alice.cnptia.embrapa.br/alice/handle/doc/1155445
https://doi.org/10.1590/1981-6723.08822
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