Advertising and promotion management : a manager's guide to theory & practice /
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Texto biblioteca |
| Language: | eng |
| Published: |
Malabar : Robert E Krieger,
1987
|
| Subjects: | ADMINISTRACION, MARKETING, PUBLICIDAD, PROMOCION DE VENTAS, POSICIONAMIENTO, |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| id |
cat-unco-ar-8173 |
|---|---|
| record_format |
koha |
| spelling |
cat-unco-ar-81732017-04-05T22:54:42ZAdvertising and promotion management : a manager's guide to theory & practice / Farris, Paul W. Quelch, John A. Beaven Ennis, F. Pfau, Hollace M. textMalabar : Robert E Krieger, 1987engADMINISTRACIONMARKETINGPUBLICIDADPROMOCION DE VENTASPOSICIONAMIENTO |
| institution |
UNCO AR |
| collection |
Koha |
| country |
Argentina |
| countrycode |
AR |
| component |
Bibliográfico |
| access |
En linea |
| databasecode |
cat-unco-ar |
| tag |
biblioteca |
| region |
America del Sur |
| libraryname |
Biblioteca Central Francisco P. Moreno |
| language |
eng |
| topic |
ADMINISTRACION MARKETING PUBLICIDAD PROMOCION DE VENTAS POSICIONAMIENTO ADMINISTRACION MARKETING PUBLICIDAD PROMOCION DE VENTAS POSICIONAMIENTO |
| spellingShingle |
ADMINISTRACION MARKETING PUBLICIDAD PROMOCION DE VENTAS POSICIONAMIENTO ADMINISTRACION MARKETING PUBLICIDAD PROMOCION DE VENTAS POSICIONAMIENTO Farris, Paul W. Quelch, John A. Beaven Ennis, F. Pfau, Hollace M. Advertising and promotion management : a manager's guide to theory & practice / |
| format |
Texto |
| topic_facet |
ADMINISTRACION MARKETING PUBLICIDAD PROMOCION DE VENTAS POSICIONAMIENTO |
| author |
Farris, Paul W. Quelch, John A. Beaven Ennis, F. Pfau, Hollace M. |
| author_facet |
Farris, Paul W. Quelch, John A. Beaven Ennis, F. Pfau, Hollace M. |
| author_sort |
Farris, Paul W. |
| title |
Advertising and promotion management : a manager's guide to theory & practice / |
| title_short |
Advertising and promotion management : a manager's guide to theory & practice / |
| title_full |
Advertising and promotion management : a manager's guide to theory & practice / |
| title_fullStr |
Advertising and promotion management : a manager's guide to theory & practice / |
| title_full_unstemmed |
Advertising and promotion management : a manager's guide to theory & practice / |
| title_sort |
advertising and promotion management : a manager's guide to theory & practice / |
| publisher |
Malabar : Robert E Krieger, |
| publishDate |
1987 |
| work_keys_str_mv |
AT farrispaulw advertisingandpromotionmanagementamanagersguidetotheorypractice AT quelchjohna advertisingandpromotionmanagementamanagersguidetotheorypractice AT beavenennisf advertisingandpromotionmanagementamanagersguidetotheorypractice AT pfauhollacem advertisingandpromotionmanagementamanagersguidetotheorypractice |
| _version_ |
1756198966201942016 |