Advertising and promotion management : a manager's guide to theory & practice /
Saved in:
Main Authors: | , , , |
---|---|
Format: | Texto biblioteca |
Language: | eng |
Published: |
Malabar : Robert E Krieger,
1987
|
Subjects: | ADMINISTRACION, MARKETING, PUBLICIDAD, PROMOCION DE VENTAS, POSICIONAMIENTO, |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
cat-unco-ar-8173 |
---|---|
record_format |
koha |
spelling |
cat-unco-ar-81732017-04-05T22:54:42ZAdvertising and promotion management : a manager's guide to theory & practice / Farris, Paul W. Quelch, John A. Beaven Ennis, F. Pfau, Hollace M. textMalabar : Robert E Krieger, 1987engADMINISTRACIONMARKETINGPUBLICIDADPROMOCION DE VENTASPOSICIONAMIENTO |
institution |
UNCO AR |
collection |
Koha |
country |
Argentina |
countrycode |
AR |
component |
Bibliográfico |
access |
En linea |
databasecode |
cat-unco-ar |
tag |
biblioteca |
region |
America del Sur |
libraryname |
Biblioteca Central Francisco P. Moreno |
language |
eng |
topic |
ADMINISTRACION MARKETING PUBLICIDAD PROMOCION DE VENTAS POSICIONAMIENTO ADMINISTRACION MARKETING PUBLICIDAD PROMOCION DE VENTAS POSICIONAMIENTO |
spellingShingle |
ADMINISTRACION MARKETING PUBLICIDAD PROMOCION DE VENTAS POSICIONAMIENTO ADMINISTRACION MARKETING PUBLICIDAD PROMOCION DE VENTAS POSICIONAMIENTO Farris, Paul W. Quelch, John A. Beaven Ennis, F. Pfau, Hollace M. Advertising and promotion management : a manager's guide to theory & practice / |
format |
Texto |
topic_facet |
ADMINISTRACION MARKETING PUBLICIDAD PROMOCION DE VENTAS POSICIONAMIENTO |
author |
Farris, Paul W. Quelch, John A. Beaven Ennis, F. Pfau, Hollace M. |
author_facet |
Farris, Paul W. Quelch, John A. Beaven Ennis, F. Pfau, Hollace M. |
author_sort |
Farris, Paul W. |
title |
Advertising and promotion management : a manager's guide to theory & practice / |
title_short |
Advertising and promotion management : a manager's guide to theory & practice / |
title_full |
Advertising and promotion management : a manager's guide to theory & practice / |
title_fullStr |
Advertising and promotion management : a manager's guide to theory & practice / |
title_full_unstemmed |
Advertising and promotion management : a manager's guide to theory & practice / |
title_sort |
advertising and promotion management : a manager's guide to theory & practice / |
publisher |
Malabar : Robert E Krieger, |
publishDate |
1987 |
work_keys_str_mv |
AT farrispaulw advertisingandpromotionmanagementamanagersguidetotheorypractice AT quelchjohna advertisingandpromotionmanagementamanagersguidetotheorypractice AT beavenennisf advertisingandpromotionmanagementamanagersguidetotheorypractice AT pfauhollacem advertisingandpromotionmanagementamanagersguidetotheorypractice |
_version_ |
1756198966201942016 |