Advertising and promotion management : a manager's guide to theory & practice /

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Bibliographic Details
Main Authors: Farris, Paul W., Quelch, John A., Beaven Ennis, F., Pfau, Hollace M.
Format: Texto biblioteca
Language:eng
Published: Malabar : Robert E Krieger, 1987
Subjects:ADMINISTRACION, MARKETING, PUBLICIDAD, PROMOCION DE VENTAS, POSICIONAMIENTO,
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