Marketing development for new Mediterranean aquaculture species: enterprise strategies

Marketing development for new Mediterranean aquaculture species: enterprise strategies

Summaries (En, Fr)

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Bibliographic Details
Main Authors: Papageorgiou, P.A., FAO, Rome (Italy). Fisheries Dept. eng, Centre International de Hautes Etudes Agronomiques Mediterraneennes, Zaragoza (Spain). Inst. Agronomique Mediterraneen fre
Format: Texto biblioteca
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Published: Zaragoza (Spain) CIHEAM 2000
Subjects:AQUACULTURE, MARKETING, SALTWATER FISHES, NEW SPECIES, MARKETING TECHNIQUES, CONSUMER BEHAVIOUR, TRENDS, POISSON DE MER, ESPECE NOUVELLE, TECHNIQUE DE VENTE, COMPORTEMENT DU CONSOMMATEUR, TENDANCE, COMMERCIALISATION, PECES MARINOS, ESPECIES NUEVAS, TECNICAS DE MERCADEO, COMPORTAMIENTO DEL CONSUMIDOR, TENDENCIAS, ACUICULTURA, MERCADEO,
Online Access:http://ressources.ciheam.org/om/pdf/c47/00600602.pdf
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Summary:Summaries (En, Fr)

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