Analysis of the willingness to pay for antibiotic-free pork, a Choice Experiments approach
Health issues and the production of differentiated foods influence the consumers' decisions and lead them to opt for products with particular organoleptic characteristics. The objective of this research was to estimate the preferences and willingness to pay for antibiotic-free pork in the municipality of Texcoco, State of Mexico, in order to determine the existence or absence of an incentive for the commercialization of antibiotic-free pork. The Discrete Choice Method of Experiments was used. The attributes considered in the design were: color, fat content, and presence of antibiotics. A survey of 196 consumers was carried out for this purpose. The results were analyzed with the NLOGIT 4.0 software, using a mixed logit model. The most valued attribute was antibiotic content, which means that respondents would be willing to pay an additional premium of $30.65 MXN/kg for antibiotic-free pork. It was found that the higher the income and the higher the frequency of pork consumption, the greater the willingness to pay an additional premium for antibiotic-free meat. A WTP of $5.78 MXN was determined for meat with normal fat, and of $3.73 MXN for red meat. Pork consumers in the eastern part of the State of Mexico would be willing to pay an additional premium for antibiotic-free pork and for such quality aspects as fat content and color.
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Instituto Nacional de Investigaciones Forestales, Agrícolas y Pecuarias
2023
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Hernández Valdivia, Miriam Susana Melo Guerrero, Enrique Valdivia Alcalá, Ramón Valenzuela Núñez, Luis Manuel Hernández Ortiz, Juan Martínez Damián, Miguel Ángel |
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Hernández Valdivia, Miriam Susana Melo Guerrero, Enrique Valdivia Alcalá, Ramón Valenzuela Núñez, Luis Manuel Hernández Ortiz, Juan Martínez Damián, Miguel Ángel Analysis of the willingness to pay for antibiotic-free pork, a Choice Experiments approach |
author_facet |
Hernández Valdivia, Miriam Susana Melo Guerrero, Enrique Valdivia Alcalá, Ramón Valenzuela Núñez, Luis Manuel Hernández Ortiz, Juan Martínez Damián, Miguel Ángel |
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Hernández Valdivia, Miriam Susana |
title |
Analysis of the willingness to pay for antibiotic-free pork, a Choice Experiments approach |
title_short |
Analysis of the willingness to pay for antibiotic-free pork, a Choice Experiments approach |
title_full |
Analysis of the willingness to pay for antibiotic-free pork, a Choice Experiments approach |
title_fullStr |
Analysis of the willingness to pay for antibiotic-free pork, a Choice Experiments approach |
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Analysis of the willingness to pay for antibiotic-free pork, a Choice Experiments approach |
title_sort |
analysis of the willingness to pay for antibiotic-free pork, a choice experiments approach |
description |
Health issues and the production of differentiated foods influence the consumers' decisions and lead them to opt for products with particular organoleptic characteristics. The objective of this research was to estimate the preferences and willingness to pay for antibiotic-free pork in the municipality of Texcoco, State of Mexico, in order to determine the existence or absence of an incentive for the commercialization of antibiotic-free pork. The Discrete Choice Method of Experiments was used. The attributes considered in the design were: color, fat content, and presence of antibiotics. A survey of 196 consumers was carried out for this purpose. The results were analyzed with the NLOGIT 4.0 software, using a mixed logit model. The most valued attribute was antibiotic content, which means that respondents would be willing to pay an additional premium of $30.65 MXN/kg for antibiotic-free pork. It was found that the higher the income and the higher the frequency of pork consumption, the greater the willingness to pay an additional premium for antibiotic-free meat. A WTP of $5.78 MXN was determined for meat with normal fat, and of $3.73 MXN for red meat. Pork consumers in the eastern part of the State of Mexico would be willing to pay an additional premium for antibiotic-free pork and for such quality aspects as fat content and color. |
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Instituto Nacional de Investigaciones Forestales, Agrícolas y Pecuarias |
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2023 |
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https://cienciaspecuarias.inifap.gob.mx/index.php/Pecuarias/article/view/6062 |
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rev-remexcp-article60622023-10-02T17:58:36Z Analysis of the willingness to pay for antibiotic-free pork, a Choice Experiments approach Análisis de la disponibilidad a pagar por carne de cerdo libre de antibióticos, un enfoque de Experimentos de Elección Hernández Valdivia, Miriam Susana Melo Guerrero, Enrique Valdivia Alcalá, Ramón Valenzuela Núñez, Luis Manuel Hernández Ortiz, Juan Martínez Damián, Miguel Ángel Choice Experiments; Willingness to pay; Antibiotic-free meat; Mixed Logit; Differentiated products Experimentos de Elección; Disposición a pagar; Carne libre de antibióticos; Logit mixto; Productos diferenciados Health issues and the production of differentiated foods influence the consumers' decisions and lead them to opt for products with particular organoleptic characteristics. The objective of this research was to estimate the preferences and willingness to pay for antibiotic-free pork in the municipality of Texcoco, State of Mexico, in order to determine the existence or absence of an incentive for the commercialization of antibiotic-free pork. The Discrete Choice Method of Experiments was used. The attributes considered in the design were: color, fat content, and presence of antibiotics. A survey of 196 consumers was carried out for this purpose. The results were analyzed with the NLOGIT 4.0 software, using a mixed logit model. The most valued attribute was antibiotic content, which means that respondents would be willing to pay an additional premium of $30.65 MXN/kg for antibiotic-free pork. It was found that the higher the income and the higher the frequency of pork consumption, the greater the willingness to pay an additional premium for antibiotic-free meat. A WTP of $5.78 MXN was determined for meat with normal fat, and of $3.73 MXN for red meat. Pork consumers in the eastern part of the State of Mexico would be willing to pay an additional premium for antibiotic-free pork and for such quality aspects as fat content and color. Los problemas de salud y la producción de alimentos diferenciados influyen en las decisiones de los consumidores y los orienta a optar por productos con características organolépticas particulares. El objetivo de esta investigación fue estimar las preferencias y disposición a pagar por carne de cerdo libre de antibióticos en el municipio de Texcoco, Estado de México, para determinar la existencia o no de un incentivo para la comercialización de carne de este tipo. Se utilizó el Método de Experimentos de Elección Discreta. Los atributos considerados en el diseño fueron: color, contenido de grasa y presencia de antibióticos. Para ello se aplicó una encuesta a 196 consumidores. Los resultados se analizaron con el software NLOGIT 4.0, mediante un modelo logit mixto. El atributo más valorado fue contenido de antibióticos, lo que significa que los entrevistados estarían dispuestos a pagar una prima adicional de $30.65 MXN/kg de carne de cerdo libre de antibióticos. Se encontró que, a mayor ingreso y a mayor frecuencia de consumo en carne de cerdo, mayor disposición a pagar una prima adicional por carne libre de antibióticos. Se determinó una DAP de $5.78 MXN por carne con grasa normal y de $3.73 MXN más por carne de color rojo. Los consumidores de carne de cerdo del oriente del Estado de México estarían dispuestos a pagar una prima adicional por carne de cerdo libre de antibióticos y aspectos de calidad como contenido de grasa y color. Instituto Nacional de Investigaciones Forestales, Agrícolas y Pecuarias Universidad Autónoma Chapingo Comisión Nacional de Ciencia y Tecnología 2023-07-10 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf application/pdf text/html https://cienciaspecuarias.inifap.gob.mx/index.php/Pecuarias/article/view/6062 10.22319/rmcp.v14i3.6062 Revista Mexicana de Ciencias Pecuarias; Vol. 14, Núm. 3 (2023): Julio-Septiembre; 658-671 Revista Mexicana de Ciencias Pecuarias; Vol. 14, Núm. 3 (2023): Julio-Septiembre; 658-671 2448-6698 2007-1124 spa eng https://cienciaspecuarias.inifap.gob.mx/index.php/Pecuarias/article/view/6062/5086 https://cienciaspecuarias.inifap.gob.mx/index.php/Pecuarias/article/view/6062/5087 https://cienciaspecuarias.inifap.gob.mx/index.php/Pecuarias/article/view/6062/5201 https://cienciaspecuarias.inifap.gob.mx/index.php/Pecuarias/article/downloadSuppFile/6062/2565 https://cienciaspecuarias.inifap.gob.mx/index.php/Pecuarias/article/downloadSuppFile/6062/2828 http://creativecommons.org/licenses/by-nc-sa/4.0 |