An Innovation Strategy in Organic Fertilizer by Fuzzy Logic

An Innovation Strategy in Organic Fertilizer by Fuzzy Logic

Previous research applied to industry of organic fertilizers are apply mainly to the solution of solids handling problem and generation of value from the technical standpoint, as composting, humus, enrichment in composition, without focusing the studies to the business structure. This research shows the implementation of a commercial and conceptual structure of the field of fertilizers, allowing offer the market a product with technical characteristics, price and service novel, generating competitive advantage regarding the actors and market substitutes. Through fuzzy logic it presents an innovative strategy at productive and commercial level, through morphological analysis technique and problem analysis, to identify combination of characteristics to formulate the strategy that then is validated through sector entrepreneurs.

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Main Authors: Rojas López, Miguel David, Sánchez Uribe, Juan David, Londoño Vásquez, Laura Marcela
Format: Digital revista
Language:spa
eng
Published: Universidad Nacional de Colombia - Sede Medellín - Facultad de Ciencias Agrarias 2015
Online Access:https://revistas.unal.edu.co/index.php/refame/article/view/47829
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spelling oai:www.revistas.unal.edu.co:article-478292019-04-29T16:08:08Z An Innovation Strategy in Organic Fertilizer by Fuzzy Logic Una Estrategia de Innovación en Fertilizantes Orgánicos Mediante Lógica Difusa Rojas López, Miguel David Sánchez Uribe, Juan David Londoño Vásquez, Laura Marcela Strategic plan value creation marketing agricultural inputs. Plan estratégico generación de valor mercadeo insumos agrícolas. Previous research applied to industry of organic fertilizers are apply mainly to the solution of solids handling problem and generation of value from the technical standpoint, as composting, humus, enrichment in composition, without focusing the studies to the business structure. This research shows the implementation of a commercial and conceptual structure of the field of fertilizers, allowing offer the market a product with technical characteristics, price and service novel, generating competitive advantage regarding the actors and market substitutes. Through fuzzy logic it presents an innovative strategy at productive and commercial level, through morphological analysis technique and problem analysis, to identify combination of characteristics to formulate the strategy that then is validated through sector entrepreneurs. Las investigaciones previas aplicadas a la industria de los fertilizantes orgánicos se enfocan en solucionar un problema de manejo de sólidos y la generación de valor desde el punto de vista técnico, compostaje, humus, enriquecimiento en composición, sin enfocar los estudios a la estructura del negocio. Esta investigación muestra la implementación de una estructura comercial y conceptual del campo de los fertilizantes, permitiendo ofrecer al mercado un producto con características técnicas, precio y servicio novedosos, generando ventaja competitiva con respecto a los actores y sustitutos del mercado. Mediante la aplicación de lógica difusa se presenta una estrategia innovadora a nivel productivo y comercial, por medio de la aplicación de las técnicas de análisis morfológico y análisis de problemas, las cuales permiten identificar una combinación de características para formular la estrategia que luego es validada por medio de los empresarios del sector. Universidad Nacional de Colombia - Sede Medellín - Facultad de Ciencias Agrarias 2015-01-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/html https://revistas.unal.edu.co/index.php/refame/article/view/47829 10.15446/rfnam.v68n1.47829 Revista Facultad Nacional de Agronomía Medellín; Vol. 68 No. 1 (2015); 7423-7439 Revista Facultad Nacional de Agronomía Medellín; Vol. 68 Núm. 1 (2015); 7423-7439 Revista Facultad Nacional de Agronomía Medellín; v. 68 n. 1 (2015); 7423-7439 2248-7026 0304-2847 spa eng https://revistas.unal.edu.co/index.php/refame/article/view/47829/49347 https://revistas.unal.edu.co/index.php/refame/article/view/47829/60309 Copyright (c) 2015 Revista Facultad Nacional de Agronomía Medellín https://creativecommons.org/licenses/by-nc/4.0
institution UNAL
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country Colombia
countrycode CO
component Revista
access En linea
databasecode rev-refame-co
tag revista
region America del Sur
libraryname Sistema Nacional de Bibliotecas de la UNAL
language spa
eng
format Digital
author Rojas López, Miguel David
Sánchez Uribe, Juan David
Londoño Vásquez, Laura Marcela
spellingShingle Rojas López, Miguel David
Sánchez Uribe, Juan David
Londoño Vásquez, Laura Marcela
An Innovation Strategy in Organic Fertilizer by Fuzzy Logic
author_facet Rojas López, Miguel David
Sánchez Uribe, Juan David
Londoño Vásquez, Laura Marcela
author_sort Rojas López, Miguel David
title An Innovation Strategy in Organic Fertilizer by Fuzzy Logic
title_short An Innovation Strategy in Organic Fertilizer by Fuzzy Logic
title_full An Innovation Strategy in Organic Fertilizer by Fuzzy Logic
title_fullStr An Innovation Strategy in Organic Fertilizer by Fuzzy Logic
title_full_unstemmed An Innovation Strategy in Organic Fertilizer by Fuzzy Logic
title_sort innovation strategy in organic fertilizer by fuzzy logic
description Previous research applied to industry of organic fertilizers are apply mainly to the solution of solids handling problem and generation of value from the technical standpoint, as composting, humus, enrichment in composition, without focusing the studies to the business structure. This research shows the implementation of a commercial and conceptual structure of the field of fertilizers, allowing offer the market a product with technical characteristics, price and service novel, generating competitive advantage regarding the actors and market substitutes. Through fuzzy logic it presents an innovative strategy at productive and commercial level, through morphological analysis technique and problem analysis, to identify combination of characteristics to formulate the strategy that then is validated through sector entrepreneurs.
publisher Universidad Nacional de Colombia - Sede Medellín - Facultad de Ciencias Agrarias
publishDate 2015
url https://revistas.unal.edu.co/index.php/refame/article/view/47829
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