Shout it Out: Communicating Products' Social Impacts - A White Paper of the One Planet Network Consumer Information Programme
This paper’s primary objective is to identify good practices of product-level social impact communication that can provide inspiration, and be built upon or replicated. It identifies relevant principles, criteria and means to communicate such impacts, including recommendations on integrating social impact communication with more well-established environmental impact communication tools. While the focus lies on business to consumer (B2C) communications, the recommendations given are also valid for business to business (B2B) and business to government communications.
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| Format: | Booklets and Brochures biblioteca |
| Language: | English |
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2018
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| Subjects: | SUSTAINABLE CONSUMPTION, PRODUCTION, COMMUNICATIONS, PRODUCER-CONSUMER GROUPS, SOCIAL DEVELOPMENT, CONSUMER PROTECTION, |
| Online Access: | https://wedocs.unep.org/20.500.11822/32813 |
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| Summary: | This paper’s primary objective is to identify good practices of product-level social impact communication that can provide inspiration, and be built upon or replicated. It identifies relevant principles, criteria and means to communicate such impacts, including recommendations on integrating social impact communication with more well-established environmental impact communication tools. While the focus lies on business to consumer (B2C) communications, the recommendations given are also valid for business to business (B2B) and business to government communications. |
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