The growth imperative (tgi) : an approach to alleviate/eradicate poverty

Abstract: Poverty has become one of the central issues of our society. For governments and organizations it is much more than a strategic, marketing or philanthropic issue; it is one of the scourges that whip our society. A new logic must emerge in order to lay the foundations for the upcoming world. This should contain a deeper understanding of emerging economies customers’ needs and on consumption differences between the developed and the developing worlds. The hypothesis of this work -which is corroborated as the main conclusion of the study- suggests that the three theories that are presented -if combined and with a deeper comprehension- may help to alleviate/eradicate poverty, through giving dignity and better choices to the people who live at the Bottom of the Pyramid (BoP) and changing the actual dominant logic that inhibits worldwide development. This objective may be achieved through The Growth Imperative Pillars, presented in this work. The study is exploratorydescriptive, with a qualitative methodology. It is based on a bibliographical review of renowned specialists on the subject.