CREDIT CARD USE: DO BRAND EQUITY AND MATERIALISM INFLUENCE IMPULSIVE BUYING BEHAVIOR?
ABSTRACT Purpose - This study aims to identify factors, such as materialism and brand equity, that can influence impulsive buying behavior associated with the use of a credit card. Design/methodology/approach - We adopted the survey method, collecting 384 structured face-to-face questionnaires, focusing on the footwear industry. We collected the data in the state of Rio Grande do Sul - Brazil, covering the seven mesoregions of the state. Confirmatory factor analysis, descriptive statistics, ANOVA, T test and Structural Equation Modeling (SEM) were used to analyze the data. Findings - In this study, we find that brand equity does not impact impulsive buying behavior, but the credit card positively impacts impulsive buying behavior. Research limitations/implications - The research was executed just in one province, so future research could be developed in other’s places and cultures Practical Implications - This study can help scholars and managers of footwear industry understand impulsive buying behavior of its consumers. Original value - This study shows the relationship between credit card use, materialism and impulsive buying behavior constructs.
| Main Authors: | , |
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| Format: | Digital revista |
| Language: | English |
| Published: |
Universidade Federal de Santa Maria
2021
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| Online Access: | http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1983-46592021000300502 |
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| Summary: | ABSTRACT Purpose - This study aims to identify factors, such as materialism and brand equity, that can influence impulsive buying behavior associated with the use of a credit card. Design/methodology/approach - We adopted the survey method, collecting 384 structured face-to-face questionnaires, focusing on the footwear industry. We collected the data in the state of Rio Grande do Sul - Brazil, covering the seven mesoregions of the state. Confirmatory factor analysis, descriptive statistics, ANOVA, T test and Structural Equation Modeling (SEM) were used to analyze the data. Findings - In this study, we find that brand equity does not impact impulsive buying behavior, but the credit card positively impacts impulsive buying behavior. Research limitations/implications - The research was executed just in one province, so future research could be developed in other’s places and cultures Practical Implications - This study can help scholars and managers of footwear industry understand impulsive buying behavior of its consumers. Original value - This study shows the relationship between credit card use, materialism and impulsive buying behavior constructs. |
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