The Effect of Trust in the Intention to Use m-banking
ABSTRACT Despite the alleged benefits of m-banking, its acceptance has been short of industry expectations. One plausible explanation may be consumers' initial lack of trust in available services. The objective of the study is to investigate the effect of trust in the intention to use m-banking in the Brazilian context, specifically among users of the city of Rio de Janeiro. Therefore, we developed and tested a model that relates trust and its antecedents (familiarity, ease of use, perceived usefulness, safety, privacy and innovativeness) with the intention to use m-banking. We got a sample of 272 users of financial mobile apps and through structural equation modeling the hypotheses were tested. The results confirmed most of the proposed hypotheses, and we found significant relationships between the construct trust and other constructs, which significantly influence the intended use of banking services via m-banking.
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Fucape Business School
2018
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oai:scielo:S1808-238620180002001752018-03-28The Effect of Trust in the Intention to Use m-bankingRamos,Fernanda LeãoFerreira,Jorge BrantesFreitas,Angilberto Sabino deRodrigues,Juliana Werneck TAM model Technology acceptance m-banking Trust ABSTRACT Despite the alleged benefits of m-banking, its acceptance has been short of industry expectations. One plausible explanation may be consumers' initial lack of trust in available services. The objective of the study is to investigate the effect of trust in the intention to use m-banking in the Brazilian context, specifically among users of the city of Rio de Janeiro. Therefore, we developed and tested a model that relates trust and its antecedents (familiarity, ease of use, perceived usefulness, safety, privacy and innovativeness) with the intention to use m-banking. We got a sample of 272 users of financial mobile apps and through structural equation modeling the hypotheses were tested. The results confirmed most of the proposed hypotheses, and we found significant relationships between the construct trust and other constructs, which significantly influence the intended use of banking services via m-banking.info:eu-repo/semantics/openAccessFucape Business SchoolBBR. Brazilian Business Review v.15 n.2 20182018-04-01info:eu-repo/semantics/articletext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S1808-23862018000200175en10.15728/bbr.2018.15.2.5 |
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Ramos,Fernanda Leão Ferreira,Jorge Brantes Freitas,Angilberto Sabino de Rodrigues,Juliana Werneck |
| spellingShingle |
Ramos,Fernanda Leão Ferreira,Jorge Brantes Freitas,Angilberto Sabino de Rodrigues,Juliana Werneck The Effect of Trust in the Intention to Use m-banking |
| author_facet |
Ramos,Fernanda Leão Ferreira,Jorge Brantes Freitas,Angilberto Sabino de Rodrigues,Juliana Werneck |
| author_sort |
Ramos,Fernanda Leão |
| title |
The Effect of Trust in the Intention to Use m-banking |
| title_short |
The Effect of Trust in the Intention to Use m-banking |
| title_full |
The Effect of Trust in the Intention to Use m-banking |
| title_fullStr |
The Effect of Trust in the Intention to Use m-banking |
| title_full_unstemmed |
The Effect of Trust in the Intention to Use m-banking |
| title_sort |
effect of trust in the intention to use m-banking |
| description |
ABSTRACT Despite the alleged benefits of m-banking, its acceptance has been short of industry expectations. One plausible explanation may be consumers' initial lack of trust in available services. The objective of the study is to investigate the effect of trust in the intention to use m-banking in the Brazilian context, specifically among users of the city of Rio de Janeiro. Therefore, we developed and tested a model that relates trust and its antecedents (familiarity, ease of use, perceived usefulness, safety, privacy and innovativeness) with the intention to use m-banking. We got a sample of 272 users of financial mobile apps and through structural equation modeling the hypotheses were tested. The results confirmed most of the proposed hypotheses, and we found significant relationships between the construct trust and other constructs, which significantly influence the intended use of banking services via m-banking. |
| publisher |
Fucape Business School |
| publishDate |
2018 |
| url |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1808-23862018000200175 |
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