The Effect of Trust in the Intention to Use m-banking

ABSTRACT Despite the alleged benefits of m-banking, its acceptance has been short of industry expectations. One plausible explanation may be consumers' initial lack of trust in available services. The objective of the study is to investigate the effect of trust in the intention to use m-banking in the Brazilian context, specifically among users of the city of Rio de Janeiro. Therefore, we developed and tested a model that relates trust and its antecedents (familiarity, ease of use, perceived usefulness, safety, privacy and innovativeness) with the intention to use m-banking. We got a sample of 272 users of financial mobile apps and through structural equation modeling the hypotheses were tested. The results confirmed most of the proposed hypotheses, and we found significant relationships between the construct trust and other constructs, which significantly influence the intended use of banking services via m-banking.

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Main Authors: Ramos,Fernanda Leão, Ferreira,Jorge Brantes, Freitas,Angilberto Sabino de, Rodrigues,Juliana Werneck
Format: Digital revista
Language:English
Published: Fucape Business School 2018
Online Access:http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1808-23862018000200175
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spelling oai:scielo:S1808-238620180002001752018-03-28The Effect of Trust in the Intention to Use m-bankingRamos,Fernanda LeãoFerreira,Jorge BrantesFreitas,Angilberto Sabino deRodrigues,Juliana Werneck TAM model Technology acceptance m-banking Trust ABSTRACT Despite the alleged benefits of m-banking, its acceptance has been short of industry expectations. One plausible explanation may be consumers' initial lack of trust in available services. The objective of the study is to investigate the effect of trust in the intention to use m-banking in the Brazilian context, specifically among users of the city of Rio de Janeiro. Therefore, we developed and tested a model that relates trust and its antecedents (familiarity, ease of use, perceived usefulness, safety, privacy and innovativeness) with the intention to use m-banking. We got a sample of 272 users of financial mobile apps and through structural equation modeling the hypotheses were tested. The results confirmed most of the proposed hypotheses, and we found significant relationships between the construct trust and other constructs, which significantly influence the intended use of banking services via m-banking.info:eu-repo/semantics/openAccessFucape Business SchoolBBR. Brazilian Business Review v.15 n.2 20182018-04-01info:eu-repo/semantics/articletext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S1808-23862018000200175en10.15728/bbr.2018.15.2.5
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libraryname SciELO
language English
format Digital
author Ramos,Fernanda Leão
Ferreira,Jorge Brantes
Freitas,Angilberto Sabino de
Rodrigues,Juliana Werneck
spellingShingle Ramos,Fernanda Leão
Ferreira,Jorge Brantes
Freitas,Angilberto Sabino de
Rodrigues,Juliana Werneck
The Effect of Trust in the Intention to Use m-banking
author_facet Ramos,Fernanda Leão
Ferreira,Jorge Brantes
Freitas,Angilberto Sabino de
Rodrigues,Juliana Werneck
author_sort Ramos,Fernanda Leão
title The Effect of Trust in the Intention to Use m-banking
title_short The Effect of Trust in the Intention to Use m-banking
title_full The Effect of Trust in the Intention to Use m-banking
title_fullStr The Effect of Trust in the Intention to Use m-banking
title_full_unstemmed The Effect of Trust in the Intention to Use m-banking
title_sort effect of trust in the intention to use m-banking
description ABSTRACT Despite the alleged benefits of m-banking, its acceptance has been short of industry expectations. One plausible explanation may be consumers' initial lack of trust in available services. The objective of the study is to investigate the effect of trust in the intention to use m-banking in the Brazilian context, specifically among users of the city of Rio de Janeiro. Therefore, we developed and tested a model that relates trust and its antecedents (familiarity, ease of use, perceived usefulness, safety, privacy and innovativeness) with the intention to use m-banking. We got a sample of 272 users of financial mobile apps and through structural equation modeling the hypotheses were tested. The results confirmed most of the proposed hypotheses, and we found significant relationships between the construct trust and other constructs, which significantly influence the intended use of banking services via m-banking.
publisher Fucape Business School
publishDate 2018
url http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1808-23862018000200175
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