Expanding the open innovation concept: the case of TOTVS S / A

Expanding the open innovation concept: the case of TOTVS S / A

The aim of this study is the process of open innovation in the growth development of a technology-based company. We used the case study method to research Totvs, a company that is the largest producer of information systems in Latin America, for medium and small businesses, as an illustrative case to support the evidences of new approaches to implement the open innovation processes. The main conclusions regarding the expansion of the open innovation concept can be seen taking the following distinct factors into account: (a) technological dominion, not business protection, is the main motivator for acquisition of external technologies, directly or through other enterprises acquisition, (b) adherence to technological footprint is the main inducer of the open innovation processes, (c) market pull technologies determines the length and range of technological dominion, and (d) incremental instead of radical type of innovation would be the preferred way to implement the open innovation process.

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Main Authors: Rodrigues,Leonel Cezar, Maccari,Emerson Antonio, Campanario,Milton de Abreu
Format: Digital revista
Language:English
Published: TECSI Laboratório de Tecnologia e Sistemas de Informação - FEA/USP 2010
Online Access:http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1807-17752010000300012
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spelling oai:scielo:S1807-177520100003000122011-02-21Expanding the open innovation concept: the case of TOTVS S / ARodrigues,Leonel CezarMaccari,Emerson AntonioCampanario,Milton de Abreu open innovation TOTVS innovation process information systems The aim of this study is the process of open innovation in the growth development of a technology-based company. We used the case study method to research Totvs, a company that is the largest producer of information systems in Latin America, for medium and small businesses, as an illustrative case to support the evidences of new approaches to implement the open innovation processes. The main conclusions regarding the expansion of the open innovation concept can be seen taking the following distinct factors into account: (a) technological dominion, not business protection, is the main motivator for acquisition of external technologies, directly or through other enterprises acquisition, (b) adherence to technological footprint is the main inducer of the open innovation processes, (c) market pull technologies determines the length and range of technological dominion, and (d) incremental instead of radical type of innovation would be the preferred way to implement the open innovation process.info:eu-repo/semantics/openAccessTECSI Laboratório de Tecnologia e Sistemas de Informação - FEA/USPJISTEM - Journal of Information Systems and Technology Management v.7 n.3 20102010-01-01info:eu-repo/semantics/articletext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S1807-17752010000300012en10.4301/S1807-17752010000300011
institution SCIELO
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country Brasil
countrycode BR
component Revista
access En linea
databasecode rev-scielo-br
tag revista
region America del Sur
libraryname SciELO
language English
format Digital
author Rodrigues,Leonel Cezar
Maccari,Emerson Antonio
Campanario,Milton de Abreu
spellingShingle Rodrigues,Leonel Cezar
Maccari,Emerson Antonio
Campanario,Milton de Abreu
Expanding the open innovation concept: the case of TOTVS S / A
author_facet Rodrigues,Leonel Cezar
Maccari,Emerson Antonio
Campanario,Milton de Abreu
author_sort Rodrigues,Leonel Cezar
title Expanding the open innovation concept: the case of TOTVS S / A
title_short Expanding the open innovation concept: the case of TOTVS S / A
title_full Expanding the open innovation concept: the case of TOTVS S / A
title_fullStr Expanding the open innovation concept: the case of TOTVS S / A
title_full_unstemmed Expanding the open innovation concept: the case of TOTVS S / A
title_sort expanding the open innovation concept: the case of totvs s / a
description The aim of this study is the process of open innovation in the growth development of a technology-based company. We used the case study method to research Totvs, a company that is the largest producer of information systems in Latin America, for medium and small businesses, as an illustrative case to support the evidences of new approaches to implement the open innovation processes. The main conclusions regarding the expansion of the open innovation concept can be seen taking the following distinct factors into account: (a) technological dominion, not business protection, is the main motivator for acquisition of external technologies, directly or through other enterprises acquisition, (b) adherence to technological footprint is the main inducer of the open innovation processes, (c) market pull technologies determines the length and range of technological dominion, and (d) incremental instead of radical type of innovation would be the preferred way to implement the open innovation process.
publisher TECSI Laboratório de Tecnologia e Sistemas de Informação - FEA/USP
publishDate 2010
url http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1807-17752010000300012
work_keys_str_mv AT rodriguesleonelcezar expandingtheopeninnovationconceptthecaseoftotvssa
AT maccariemersonantonio expandingtheopeninnovationconceptthecaseoftotvssa
AT campanariomiltondeabreu expandingtheopeninnovationconceptthecaseoftotvssa
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