Resilience in trade fairs: a study in brazilian context
Abstract: This research aims to analyze through the lenses of resilience, the collective construction and social representation of a trade fair by its actors. To this, an exploratory qualitative case study was conducted with vendors of a large trade fair in the city of Fortaleza. The main reasons that provide growth, reduction or stability of these environments are not restricted to purely financial factors; the resilience of trade fairs transcends a marketing perspective, achieving also social and cultural dimensions.
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| Main Authors: | , |
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| Format: | Digital revista |
| Language: | English |
| Published: |
Universidade Católica Dom Bosco
2018
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| Online Access: | http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1518-70122018000400855 |
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