The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps
Abstract: The smartphone has made gaming more accessible and desirable for a wider market than ever before. Game apps are one of the most consumed and fastest growing products in the world today. Yet, few studies have thus far explored the implications of games apps consumption from a consumer perspective, addressing the transfer of abilities from one technological field to another. The main purpose of this paper is threefold: to ascertain the role of personality as a determinant of self-efficacy, to establish whether there is a transfer process from self-efficacy in video gaming with apps to online shopping and to analyze the impact of self-efficacy on the online purchase of game-related products. Results show that neuroticism, extraversion, and agreeableness determine the gaming self-efficacy that is transferred to online shopping self-efficacy and finally to the online purchase of game-related products. These insights provide interesting managerial implications that could affect video game marketing.
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Universidad de Talca
2020
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oai:scielo:S0718-187620200002001052019-12-17The Path between Personality, Self-Efficacy, and Shopping Regarding Games AppsSan-Martín,SoniaJimenez,NadiaCamarero,CarmenSan-José,Rebeca Game apps Self-efficacy Personality Shopping Big five Abstract: The smartphone has made gaming more accessible and desirable for a wider market than ever before. Game apps are one of the most consumed and fastest growing products in the world today. Yet, few studies have thus far explored the implications of games apps consumption from a consumer perspective, addressing the transfer of abilities from one technological field to another. The main purpose of this paper is threefold: to ascertain the role of personality as a determinant of self-efficacy, to establish whether there is a transfer process from self-efficacy in video gaming with apps to online shopping and to analyze the impact of self-efficacy on the online purchase of game-related products. Results show that neuroticism, extraversion, and agreeableness determine the gaming self-efficacy that is transferred to online shopping self-efficacy and finally to the online purchase of game-related products. These insights provide interesting managerial implications that could affect video game marketing.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.15 n.2 20202020-05-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762020000200105en10.4067/S0718-18762020000200105 |
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San-Martín,Sonia Jimenez,Nadia Camarero,Carmen San-José,Rebeca |
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San-Martín,Sonia Jimenez,Nadia Camarero,Carmen San-José,Rebeca The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps |
| author_facet |
San-Martín,Sonia Jimenez,Nadia Camarero,Carmen San-José,Rebeca |
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San-Martín,Sonia |
| title |
The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps |
| title_short |
The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps |
| title_full |
The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps |
| title_fullStr |
The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps |
| title_full_unstemmed |
The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps |
| title_sort |
path between personality, self-efficacy, and shopping regarding games apps |
| description |
Abstract: The smartphone has made gaming more accessible and desirable for a wider market than ever before. Game apps are one of the most consumed and fastest growing products in the world today. Yet, few studies have thus far explored the implications of games apps consumption from a consumer perspective, addressing the transfer of abilities from one technological field to another. The main purpose of this paper is threefold: to ascertain the role of personality as a determinant of self-efficacy, to establish whether there is a transfer process from self-efficacy in video gaming with apps to online shopping and to analyze the impact of self-efficacy on the online purchase of game-related products. Results show that neuroticism, extraversion, and agreeableness determine the gaming self-efficacy that is transferred to online shopping self-efficacy and finally to the online purchase of game-related products. These insights provide interesting managerial implications that could affect video game marketing. |
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Universidad de Talca |
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2020 |
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http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762020000200105 |
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