Mobile Payment: The Hiding Impact of Learning Costs on User Intentions
Abstract: This study analyzes how learning costs for technologies that lack de facto standards, such as mobile payment, affect user intentions. In addition, we evaluate how the negative effect of learning costs is mediated by perceived functional value and facilitating conditions. Data used in this research was obtained from a study among 463 consumers. We find support that negative effects from learning costs are fully mediated by perceived functional value and facilitating conditions. Hence, one important reason of slow user acceptance is that the high diversity mobile payment services, platforms and technologies increases the learning costs of users. The results pose important implications for managers willing to increase the acceptance of mobile payment.
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Digital revista |
| Language: | English |
| Published: |
Universidad de Talca
2020
|
| Online Access: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762020000100102 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| id |
oai:scielo:S0718-18762020000100102 |
|---|---|
| record_format |
ojs |
| spelling |
oai:scielo:S0718-187620200001001022019-12-17Mobile Payment: The Hiding Impact of Learning Costs on User IntentionsMolina-Castillo,Francisco-JoseLopez-Nicolas,Carolinade Reuver,Mark Mobile payment Perceived functional value Facilitating conditions Learning costs Intention to use Abstract: This study analyzes how learning costs for technologies that lack de facto standards, such as mobile payment, affect user intentions. In addition, we evaluate how the negative effect of learning costs is mediated by perceived functional value and facilitating conditions. Data used in this research was obtained from a study among 463 consumers. We find support that negative effects from learning costs are fully mediated by perceived functional value and facilitating conditions. Hence, one important reason of slow user acceptance is that the high diversity mobile payment services, platforms and technologies increases the learning costs of users. The results pose important implications for managers willing to increase the acceptance of mobile payment.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.15 n.1 20202020-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762020000100102en10.4067/S0718-18762020000100102 |
| institution |
SCIELO |
| collection |
OJS |
| country |
Chile |
| countrycode |
CL |
| component |
Revista |
| access |
En linea |
| databasecode |
rev-scielo-cl |
| tag |
revista |
| region |
America del Sur |
| libraryname |
SciELO |
| language |
English |
| format |
Digital |
| author |
Molina-Castillo,Francisco-Jose Lopez-Nicolas,Carolina de Reuver,Mark |
| spellingShingle |
Molina-Castillo,Francisco-Jose Lopez-Nicolas,Carolina de Reuver,Mark Mobile Payment: The Hiding Impact of Learning Costs on User Intentions |
| author_facet |
Molina-Castillo,Francisco-Jose Lopez-Nicolas,Carolina de Reuver,Mark |
| author_sort |
Molina-Castillo,Francisco-Jose |
| title |
Mobile Payment: The Hiding Impact of Learning Costs on User Intentions |
| title_short |
Mobile Payment: The Hiding Impact of Learning Costs on User Intentions |
| title_full |
Mobile Payment: The Hiding Impact of Learning Costs on User Intentions |
| title_fullStr |
Mobile Payment: The Hiding Impact of Learning Costs on User Intentions |
| title_full_unstemmed |
Mobile Payment: The Hiding Impact of Learning Costs on User Intentions |
| title_sort |
mobile payment: the hiding impact of learning costs on user intentions |
| description |
Abstract: This study analyzes how learning costs for technologies that lack de facto standards, such as mobile payment, affect user intentions. In addition, we evaluate how the negative effect of learning costs is mediated by perceived functional value and facilitating conditions. Data used in this research was obtained from a study among 463 consumers. We find support that negative effects from learning costs are fully mediated by perceived functional value and facilitating conditions. Hence, one important reason of slow user acceptance is that the high diversity mobile payment services, platforms and technologies increases the learning costs of users. The results pose important implications for managers willing to increase the acceptance of mobile payment. |
| publisher |
Universidad de Talca |
| publishDate |
2020 |
| url |
http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762020000100102 |
| work_keys_str_mv |
AT molinacastillofranciscojose mobilepaymentthehidingimpactoflearningcostsonuserintentions AT lopeznicolascarolina mobilepaymentthehidingimpactoflearningcostsonuserintentions AT dereuvermark mobilepaymentthehidingimpactoflearningcostsonuserintentions |
| _version_ |
1755994694119063552 |