PERCEPTION OF OCCLUDED FACES AND ITS SOCIAL EFFECTS FROM BEHAVIORAL ECONOMICS

PERCEPTION OF OCCLUDED FACES AND ITS SOCIAL EFFECTS FROM BEHAVIORAL ECONOMICS

The article delves into a little-studied effect derived from the use of sanitary masks during the COVID-19 pandemic. An exploration of theoretical-conceptual contributions is carried out to identify the cognitive biases that influence perception in the presence of this occluder and its possible consequences in social and commercial relationships. In this sense, a literature review is carried out, identifying about 50 scientific documents that provided relevant information to understand the subject and serve as a basis for future research. It is concluded that there is a direct relationship between the use of sanitary masks and a greater perception of beauty with a consequent positive social assessment in different areas that contribute to better economic performance

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Main Author: Sánchez Reyes, Jimmy
Format: Digital revista
Language:spa
Published: Universidad de la Amazonia 2023
Online Access:https://editorial.uniamazonia.edu.co/index.php/faccea/article/view/595
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spelling oai:ojs.www.uniamazonia.edu.co:article-5952024-06-12T20:49:42Z PERCEPTION OF OCCLUDED FACES AND ITS SOCIAL EFFECTS FROM BEHAVIORAL ECONOMICS PERCEPCIÓN DE ROSTROS OCLUIDOS Y SUS EFECTOS SOCIALES DESDE LA ECONOMÍA CONDUCTUAL Sánchez Reyes, Jimmy Percepción Mascarilla Economía Comportamiento Marketing Perception Mask Economy Behavior Marketing The article delves into a little-studied effect derived from the use of sanitary masks during the COVID-19 pandemic. An exploration of theoretical-conceptual contributions is carried out to identify the cognitive biases that influence perception in the presence of this occluder and its possible consequences in social and commercial relationships. In this sense, a literature review is carried out, identifying about 50 scientific documents that provided relevant information to understand the subject and serve as a basis for future research. It is concluded that there is a direct relationship between the use of sanitary masks and a greater perception of beauty with a consequent positive social assessment in different areas that contribute to better economic performance El artículo ahonda sobre un efecto poco estudiado derivado del uso de mascarillas sanitarias durante la pandemia COVID-19. Se realiza una exploración de aportes teóricos-conceptuales para identificar los sesgos cognitivos que influencian la percepción ante la presencia de este oclusor y sus posibles consecuencias en las relaciones sociales y comerciales. En este sentido, se realiza una revisión de literatura, identificando cerca de 50 documentos científicos que, brindaron información relevante para entender el tema y servir de fundamento a futuras investigaciones. Se concluye que existe una relación directa entre el uso de las mascarillas sanitarias y una mayor percepción de la belleza con una consecuente valoración social positiva en diferentes áreas que contribuyen a un mejor desempeño económico. Universidad de la Amazonia 2023-08-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf https://editorial.uniamazonia.edu.co/index.php/faccea/article/view/595 10.47847/faccea.v13n2a3 Journal of the Faculty of Accounting, Economics and Administrative Sciences -FACCEA; Vol. 13 No. 2 (2023); 46-63 Revista Facultad de Ciencias Contables Económicas y Administrativas -FACCEA; Vol. 13 Núm. 2 (2023); 46-63 2539-4703 1657-9658 spa https://editorial.uniamazonia.edu.co/index.php/faccea/article/view/595/612 Derechos de autor 2023 Revista Facultad de Ciencias Contables Económicas y Administrativas -FACCEA https://creativecommons.org/licenses/by-nc-sa/4.0
institution UDLA
collection OJS
country Colombia
countrycode CO
component Revista
access En linea
databasecode rev-faccea
tag revista
region America del Sur
libraryname Biblioteca e Información Científica de la UDLA de CO
language spa
format Digital
author Sánchez Reyes, Jimmy
spellingShingle Sánchez Reyes, Jimmy
PERCEPTION OF OCCLUDED FACES AND ITS SOCIAL EFFECTS FROM BEHAVIORAL ECONOMICS
author_facet Sánchez Reyes, Jimmy
author_sort Sánchez Reyes, Jimmy
title PERCEPTION OF OCCLUDED FACES AND ITS SOCIAL EFFECTS FROM BEHAVIORAL ECONOMICS
title_short PERCEPTION OF OCCLUDED FACES AND ITS SOCIAL EFFECTS FROM BEHAVIORAL ECONOMICS
title_full PERCEPTION OF OCCLUDED FACES AND ITS SOCIAL EFFECTS FROM BEHAVIORAL ECONOMICS
title_fullStr PERCEPTION OF OCCLUDED FACES AND ITS SOCIAL EFFECTS FROM BEHAVIORAL ECONOMICS
title_full_unstemmed PERCEPTION OF OCCLUDED FACES AND ITS SOCIAL EFFECTS FROM BEHAVIORAL ECONOMICS
title_sort perception of occluded faces and its social effects from behavioral economics
description The article delves into a little-studied effect derived from the use of sanitary masks during the COVID-19 pandemic. An exploration of theoretical-conceptual contributions is carried out to identify the cognitive biases that influence perception in the presence of this occluder and its possible consequences in social and commercial relationships. In this sense, a literature review is carried out, identifying about 50 scientific documents that provided relevant information to understand the subject and serve as a basis for future research. It is concluded that there is a direct relationship between the use of sanitary masks and a greater perception of beauty with a consequent positive social assessment in different areas that contribute to better economic performance
publisher Universidad de la Amazonia
publishDate 2023
url https://editorial.uniamazonia.edu.co/index.php/faccea/article/view/595
work_keys_str_mv AT sanchezreyesjimmy perceptionofoccludedfacesanditssocialeffectsfrombehavioraleconomics
AT sanchezreyesjimmy percepcionderostrosocluidosysusefectossocialesdesdelaeconomiaconductual
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