Perception of the geographical indication in bovine meat and willingness to pay
The search for healthier agri-food products of sustainable origin and of a specific geographical region is on the raise and represents an interesting market. In this sense, the objective of this research was to identify consumers' perceptions of bovine meat with geographical indication (GI) and the willingness to pay for this attribute. An electronic survey was carried out through a questionnaire developed in the virtual platform of Google Drive through Internet, with 465 consumers during 60 days, from different regions of Paraguay. Meat with GI is still unknown to consumers. While only a minority of consumers are willing to pay more for meat with GI, an interesting market niche that should be explored. However, this attribute can be a tool capable of generating added value, offering bovine meat of differentiated quality and unique in the region.
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Facultad de Ciencias Agrarias de la Universidad Nacional de Asunción
2019
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oai:ojs.www.agr.una.py:article5382020-04-14T01:15:42Z Perception of the geographical indication in bovine meat and willingness to pay Percepción de la indicación geográfica en carne bovina y disposición a pagar Percepção da indicação geográfica na carne bovina e vontade de pagar Vega Brítez, Gustavo Daniel Martínez Servin, Antonio Eduardo Lesmo Duarte, Nelson David Velázquez Duarte, José Augusto Ferreira Agüero, Marcos Arturo The search for healthier agri-food products of sustainable origin and of a specific geographical region is on the raise and represents an interesting market. In this sense, the objective of this research was to identify consumers' perceptions of bovine meat with geographical indication (GI) and the willingness to pay for this attribute. An electronic survey was carried out through a questionnaire developed in the virtual platform of Google Drive through Internet, with 465 consumers during 60 days, from different regions of Paraguay. Meat with GI is still unknown to consumers. While only a minority of consumers are willing to pay more for meat with GI, an interesting market niche that should be explored. However, this attribute can be a tool capable of generating added value, offering bovine meat of differentiated quality and unique in the region. La búsqueda de productos agroalimenticios más saludables de origen sostenible y de una región geográfica específica está en aumento y representa un mercado interesante. En ese sentido, el objetivo de esta investigación fue identificar las percepciones de los consumidores sobre la carne bovina con indicación geográfica (IG) y la disposición a pagar por este atributo. Se realizó una encuesta electrónica a través de un cuestionario desarrollado en la plataforma virtual de Google Drive a través de Internet, con 465 consumidores durante 60 días, de diferentes regiones de Paraguay. La carne con IG todavía es desconocido por los consumidores. Si bien, sólo una minoría de consumidores está dispuesta a pagar a más por la carne con IG, es un nicho de mercado interesante que debe ser explorado. Con todo, este atributo puede ser una herramienta capaz de generar valor agregado, ofreciendo carne bovina de calidad diferenciada y única en la región. A busca por produtos agro-alimentares mais saudáveis, de origem sustentável e de uma região geográfica específica, está em ascensão e representa um mercado interessante. Nesse sentido, o objetivo desta pesquisa foi identificar a percepção do consumidor de carne bovina com indicação geográfica (IG) e a disposição de pagar por esse atributo. Uma pesquisa eletrônica foi realizada através de um questionário desenvolvido na plataforma virtual Google Drive, via Internet, com 465 consumidores por 60 dias, de diferentes regiões do Paraguai. A carne IG ainda é desconhecida pelos consumidores. Embora apenas uma minoria de consumidores esteja disposta a pagar mais pela carne com IG, é um nicho interessante que precisa ser explorado. Em suma, esse atributo pode ser uma ferramenta capaz de gerar valor agregado, oferecendo carne bovina de qualidade diferenciada e única na região. Facultad de Ciencias Agrarias de la Universidad Nacional de Asunción 2019-08-13 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://www.agr.una.py/revista/index.php/ria/article/view/538 10.18004/investig.agrar.2019.diciembre.149-156 Investigación Agraria; Vol. 21 No. 2 (2019): Julio-Diciembre; 149-156 Investigación Agraria; Vol. 21 Núm. 2 (2019): Julio-Diciembre; 149-156 Investigación Agraria; v. 21 n. 2 (2019): Julio-Diciembre; 149-156 2305-0683 1684-9086 spa https://www.agr.una.py/revista/index.php/ria/article/view/538/423 https://creativecommons.org/licenses/by/4.0 |
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Paraguay |
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rev-ria |
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America del Sur |
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Biblioteca de la Facultad de Ciencias Agrarias de la UNA PY |
| language |
spa |
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Digital |
| author |
Vega Brítez, Gustavo Daniel Martínez Servin, Antonio Eduardo Lesmo Duarte, Nelson David Velázquez Duarte, José Augusto Ferreira Agüero, Marcos Arturo |
| spellingShingle |
Vega Brítez, Gustavo Daniel Martínez Servin, Antonio Eduardo Lesmo Duarte, Nelson David Velázquez Duarte, José Augusto Ferreira Agüero, Marcos Arturo Perception of the geographical indication in bovine meat and willingness to pay |
| author_facet |
Vega Brítez, Gustavo Daniel Martínez Servin, Antonio Eduardo Lesmo Duarte, Nelson David Velázquez Duarte, José Augusto Ferreira Agüero, Marcos Arturo |
| author_sort |
Vega Brítez, Gustavo Daniel |
| title |
Perception of the geographical indication in bovine meat and willingness to pay |
| title_short |
Perception of the geographical indication in bovine meat and willingness to pay |
| title_full |
Perception of the geographical indication in bovine meat and willingness to pay |
| title_fullStr |
Perception of the geographical indication in bovine meat and willingness to pay |
| title_full_unstemmed |
Perception of the geographical indication in bovine meat and willingness to pay |
| title_sort |
perception of the geographical indication in bovine meat and willingness to pay |
| description |
The search for healthier agri-food products of sustainable origin and of a specific geographical region is on the raise and represents an interesting market. In this sense, the objective of this research was to identify consumers' perceptions of bovine meat with geographical indication (GI) and the willingness to pay for this attribute. An electronic survey was carried out through a questionnaire developed in the virtual platform of Google Drive through Internet, with 465 consumers during 60 days, from different regions of Paraguay. Meat with GI is still unknown to consumers. While only a minority of consumers are willing to pay more for meat with GI, an interesting market niche that should be explored. However, this attribute can be a tool capable of generating added value, offering bovine meat of differentiated quality and unique in the region. |
| publisher |
Facultad de Ciencias Agrarias de la Universidad Nacional de Asunción |
| publishDate |
2019 |
| url |
https://www.agr.una.py/revista/index.php/ria/article/view/538 |
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