Success and resilience factors of rural companies. RENDRUS case

Objective: To identify the success and business resilience factors of rural companies, through an analysis of rural companies in Mexico, in order to contribute to the differentiation of these concepts. Methodology: The companies of the National Network for Sustainable Rural Development were used as a case study, who were asked key questions to identify their factors of success and business resilience. Results: The main success and resilience factors of these companies were identified; Permanent job creation turned out to be the main success factor and punctuality in order delivery was the most identified resilience factor. Implications: Identifying and recognizing the difference between the two factors can help companies and their leaders or executives understand and adjust their strategies based on their objectives: to be successful or to be resilient. Conclusions: There is a difference between a success factor and a business resilience factor; a success factor is a way of standing out among similar companies, while a business resilience factor is used to face adversities and continue over time.