Exploring farmers’ intentions to adopt mobile Short Message Service (SMS) for citizen science in agriculture
Understanding farmers’ intentions to use new technologies for agricultural data collection is essential in developing digital citizen science in agriculture. While more advanced technologies are available, to reach smallholder farmers simple technologies such as mobile SMS are needed. The main objective of this study was to explore the acceptance of mobile SMS technology by smallholder farmers to provide farm related information. A second objective was to assess the role of farmer’s characteristics (i.e., age and experience) in predicting farmers’ intentions to adopt mobile SMS. This study extended the unified theory of acceptance and use of technology (UTAUT2) model with constructs from trust, personal innovativeness in information technology and mastery-approach goals. The sample (N = 220) consisted of a group of smallholder farmers from three Ethiopian regions involved in a mobile SMS experiment and a control group. Structural equation modelling showed that intentions to adopt mobile SMS technology for agricultural data provision were predicted by the perceived usefulness of the technology (performance expectancy), the effort needed to use the technology (effort expectancy), the cost of using the technology (price value) and the trustworthiness of the organising body (trust; e.g., organisations behind the citizen science initiative). Multi-group analysis using farmer’s age and experience as moderator variables further revealed that performance expectancy was important for younger farmers, whereas price value was important for farmers who did not participate in a mobile SMS experiment. This study generates useful information and implications for citizen science practitioners, policy makers and mobile application developers by identifying the driving factors for farmers to adopt mobile SMS for agricultural data collection.
Main Authors: | , , , , , |
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Format: | Article/Letter to editor biblioteca |
Language: | English |
Subjects: | Citizen science, Data collection, Mobile phone, Smallholder farmers, Unified theory of acceptance and use of technology, |
Online Access: | https://research.wur.nl/en/publications/exploring-farmers-intentions-to-adopt-mobile-short-message-servic |
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dig-wur-nl-wurpubs-5388212024-10-02 Beza, Eskender Reidsma, Pytrik Poortvliet, Marijn Belay, Melisew Misker Bijen, Ben Sjors Kooistra, Lammert Article/Letter to editor Computers and Electronics in Agriculture 151 (2018) ISSN: 0168-1699 Exploring farmers’ intentions to adopt mobile Short Message Service (SMS) for citizen science in agriculture 2018 Understanding farmers’ intentions to use new technologies for agricultural data collection is essential in developing digital citizen science in agriculture. While more advanced technologies are available, to reach smallholder farmers simple technologies such as mobile SMS are needed. The main objective of this study was to explore the acceptance of mobile SMS technology by smallholder farmers to provide farm related information. A second objective was to assess the role of farmer’s characteristics (i.e., age and experience) in predicting farmers’ intentions to adopt mobile SMS. This study extended the unified theory of acceptance and use of technology (UTAUT2) model with constructs from trust, personal innovativeness in information technology and mastery-approach goals. The sample (N = 220) consisted of a group of smallholder farmers from three Ethiopian regions involved in a mobile SMS experiment and a control group. Structural equation modelling showed that intentions to adopt mobile SMS technology for agricultural data provision were predicted by the perceived usefulness of the technology (performance expectancy), the effort needed to use the technology (effort expectancy), the cost of using the technology (price value) and the trustworthiness of the organising body (trust; e.g., organisations behind the citizen science initiative). Multi-group analysis using farmer’s age and experience as moderator variables further revealed that performance expectancy was important for younger farmers, whereas price value was important for farmers who did not participate in a mobile SMS experiment. This study generates useful information and implications for citizen science practitioners, policy makers and mobile application developers by identifying the driving factors for farmers to adopt mobile SMS for agricultural data collection. en application/pdf https://research.wur.nl/en/publications/exploring-farmers-intentions-to-adopt-mobile-short-message-servic 10.1016/j.compag.2018.06.015 https://edepot.wur.nl/454524 Citizen science Data collection Mobile phone Smallholder farmers Unified theory of acceptance and use of technology https://creativecommons.org/licenses/by-nc-nd/4.0/ Wageningen University & Research |
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Citizen science Data collection Mobile phone Smallholder farmers Unified theory of acceptance and use of technology Citizen science Data collection Mobile phone Smallholder farmers Unified theory of acceptance and use of technology |
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Citizen science Data collection Mobile phone Smallholder farmers Unified theory of acceptance and use of technology Citizen science Data collection Mobile phone Smallholder farmers Unified theory of acceptance and use of technology Beza, Eskender Reidsma, Pytrik Poortvliet, Marijn Belay, Melisew Misker Bijen, Ben Sjors Kooistra, Lammert Exploring farmers’ intentions to adopt mobile Short Message Service (SMS) for citizen science in agriculture |
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Understanding farmers’ intentions to use new technologies for agricultural data collection is essential in developing digital citizen science in agriculture. While more advanced technologies are available, to reach smallholder farmers simple technologies such as mobile SMS are needed. The main objective of this study was to explore the acceptance of mobile SMS technology by smallholder farmers to provide farm related information. A second objective was to assess the role of farmer’s characteristics (i.e., age and experience) in predicting farmers’ intentions to adopt mobile SMS. This study extended the unified theory of acceptance and use of technology (UTAUT2) model with constructs from trust, personal innovativeness in information technology and mastery-approach goals. The sample (N = 220) consisted of a group of smallholder farmers from three Ethiopian regions involved in a mobile SMS experiment and a control group. Structural equation modelling showed that intentions to adopt mobile SMS technology for agricultural data provision were predicted by the perceived usefulness of the technology (performance expectancy), the effort needed to use the technology (effort expectancy), the cost of using the technology (price value) and the trustworthiness of the organising body (trust; e.g., organisations behind the citizen science initiative). Multi-group analysis using farmer’s age and experience as moderator variables further revealed that performance expectancy was important for younger farmers, whereas price value was important for farmers who did not participate in a mobile SMS experiment. This study generates useful information and implications for citizen science practitioners, policy makers and mobile application developers by identifying the driving factors for farmers to adopt mobile SMS for agricultural data collection. |
format |
Article/Letter to editor |
topic_facet |
Citizen science Data collection Mobile phone Smallholder farmers Unified theory of acceptance and use of technology |
author |
Beza, Eskender Reidsma, Pytrik Poortvliet, Marijn Belay, Melisew Misker Bijen, Ben Sjors Kooistra, Lammert |
author_facet |
Beza, Eskender Reidsma, Pytrik Poortvliet, Marijn Belay, Melisew Misker Bijen, Ben Sjors Kooistra, Lammert |
author_sort |
Beza, Eskender |
title |
Exploring farmers’ intentions to adopt mobile Short Message Service (SMS) for citizen science in agriculture |
title_short |
Exploring farmers’ intentions to adopt mobile Short Message Service (SMS) for citizen science in agriculture |
title_full |
Exploring farmers’ intentions to adopt mobile Short Message Service (SMS) for citizen science in agriculture |
title_fullStr |
Exploring farmers’ intentions to adopt mobile Short Message Service (SMS) for citizen science in agriculture |
title_full_unstemmed |
Exploring farmers’ intentions to adopt mobile Short Message Service (SMS) for citizen science in agriculture |
title_sort |
exploring farmers’ intentions to adopt mobile short message service (sms) for citizen science in agriculture |
url |
https://research.wur.nl/en/publications/exploring-farmers-intentions-to-adopt-mobile-short-message-servic |
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