A review to collate information on external communication as a basis of innovation success (Deliverable 2.2)
The objective of work package 2: “Identify success factors” is to identify relevant success factors and barriers in the scientific literature on internal (between relevant disciplines) and external (from and to the public and end-users) communication strategies to enhance food technology innovation success across a wider variety of application areas. As part of this, their implications for successful innovation in the area of food technology will be reviewed. Utilising a comprehensive review of the existing literature regarding external communication (i.e/ from and to the public and end-users), deliverable 2.2. constitutes the report on success factors and critical points – do’s and don’ts – of the external dialogue.
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| Main Authors: | , , , |
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| Format: | External research report biblioteca |
| Language: | English |
| Published: |
Wageningen UR
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| Subjects: | commercialization, consumer attitudes, consumer behaviour, consumer satisfaction, consumer sciences, consumers, food products, food technology, innovations, product development, consumenten, consumentengedrag, consumentenwetenschappen, houding van consumenten, innovaties, klanttevredenheid, productontwikkeling, vercommercialisering, voedselproducten, voedseltechnologie, |
| Online Access: | https://research.wur.nl/en/publications/a-review-to-collate-information-on-external-communication-as-a-ba |
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