The Use of media in non-formal education for rural development: a report on British experience

Review of nonformal education programmes, which are a major element in extending economic and social rural development in developing countries, and their use of mass media - Planning is critical but long-term plans are frequently impractical and evaluation procedures are often neglected. UK experience, available training and advisory services and the establishment of the Centre for Educational Development Overseas are described. Examples of the uses of mass media in nonformal education are: the work of the Colonial Film Unit, the 1947 radio experiment in Northern Rhodesia, the 1953-1956 Cocoa Campaign in Ghana, the Extension Campaigns in Malawi in the 1960's for improved cotton and maize yields and the work of the combined media team in Tanzania for increased cotton yield. These all show the importance of preparation and feedback procedures in programme evaluation. Bibliography p. 45-61

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Bibliographic Details
Main Authors: University of Reading (UK). Agricultural Extension and Rural Development Centre, Seago, J.A.
Format: book biblioteca
Language:eng
Published: 1972
Subjects:Evaluation, Mass media, Nonformal education, Planning, Radio, Rural development, Training, Developing countries,
Online Access:https://unesdoc.unesco.org/ark:/48223/pf0000164242
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spelling dig-unesdoc-ark:-48223-pf00001642422018-12-03T15:29:42ZGhanaMalawiTanzania URUKZimbabweUniversity of Reading (UK). Agricultural Extension and Rural Development CentreSeago, J.A.1972Review of nonformal education programmes, which are a major element in extending economic and social rural development in developing countries, and their use of mass media - Planning is critical but long-term plans are frequently impractical and evaluation procedures are often neglected. UK experience, available training and advisory services and the establishment of the Centre for Educational Development Overseas are described. Examples of the uses of mass media in nonformal education are: the work of the Colonial Film Unit, the 1947 radio experiment in Northern Rhodesia, the 1953-1956 Cocoa Campaign in Ghana, the Extension Campaigns in Malawi in the 1960's for improved cotton and maize yields and the work of the combined media team in Tanzania for increased cotton yield. These all show the importance of preparation and feedback procedures in programme evaluation. Bibliography p. 45-6161 p.Papervolumehttps://unesdoc.unesco.org/ark:/48223/pf0000164242eng1972EvaluationMass mediaNonformal educationPlanningRadioRural developmentTrainingDeveloping countriesThe Use of media in non-formal education for rural development: a report on British experiencebookhttps://unesdoc.unesco.org/in/rest/api/getNoticeAttachment?noticeId=0000164242
institution UNESCO
collection DSpace
country Francia
countrycode FR
component Bibliográfico
access En linea
databasecode dig-unesdoc
tag biblioteca
region Europa del Oeste
libraryname Repositorio UNESDOC
language eng
topic Evaluation
Mass media
Nonformal education
Planning
Radio
Rural development
Training
Developing countries
Evaluation
Mass media
Nonformal education
Planning
Radio
Rural development
Training
Developing countries
spellingShingle Evaluation
Mass media
Nonformal education
Planning
Radio
Rural development
Training
Developing countries
Evaluation
Mass media
Nonformal education
Planning
Radio
Rural development
Training
Developing countries
University of Reading (UK). Agricultural Extension and Rural Development Centre
Seago, J.A.
The Use of media in non-formal education for rural development: a report on British experience
description Review of nonformal education programmes, which are a major element in extending economic and social rural development in developing countries, and their use of mass media - Planning is critical but long-term plans are frequently impractical and evaluation procedures are often neglected. UK experience, available training and advisory services and the establishment of the Centre for Educational Development Overseas are described. Examples of the uses of mass media in nonformal education are: the work of the Colonial Film Unit, the 1947 radio experiment in Northern Rhodesia, the 1953-1956 Cocoa Campaign in Ghana, the Extension Campaigns in Malawi in the 1960's for improved cotton and maize yields and the work of the combined media team in Tanzania for increased cotton yield. These all show the importance of preparation and feedback procedures in programme evaluation. Bibliography p. 45-61
format book
topic_facet Evaluation
Mass media
Nonformal education
Planning
Radio
Rural development
Training
Developing countries
author University of Reading (UK). Agricultural Extension and Rural Development Centre
Seago, J.A.
author_facet University of Reading (UK). Agricultural Extension and Rural Development Centre
Seago, J.A.
author_sort University of Reading (UK). Agricultural Extension and Rural Development Centre
title The Use of media in non-formal education for rural development: a report on British experience
title_short The Use of media in non-formal education for rural development: a report on British experience
title_full The Use of media in non-formal education for rural development: a report on British experience
title_fullStr The Use of media in non-formal education for rural development: a report on British experience
title_full_unstemmed The Use of media in non-formal education for rural development: a report on British experience
title_sort use of media in non-formal education for rural development: a report on british experience
publisher 1972
url https://unesdoc.unesco.org/ark:/48223/pf0000164242
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