Participatory Communication : A Practical Guide

Many communication practitioners and development workers face obstacles and challenges in their practical work. A participatory communication strategy offers a very specific perspective on how to articulate social processes, decision-making processes, and any change process for that matter. Participatory approaches are nothing new. However, what is new is the proliferation of institutions, especially governmental but also nongovernmental organizations (NGOs) that seek participatory approaches in their development initiative. This guide concerns to provide perspectives, tools and experiences regarding how to go about it with participatory communication strategies. It is conceived as a guide to be of relevance and utility for development workers in the field. It is targeted at both at government and their officials, the World Bank staff, and at civil society. The particular relevance of this guide is three-fold: 1) placing the practitioner debate about participatory communication within a conceptual framework, allowing the practitioner who reads this to position him or herself conceptually, understanding some of the possible implications of opting for one or another strategic approach in their use of communication; 2) providing an introduction to the use of a participatory communication approach to specific development projects as well as illustrating the use of participatory communication in broader social change processes; and 3) drawing generic lessons learned from the experiences with participatory communication.

Bibliographic Details

Main Authors:	Tufte, Thomas, Mefalopulos, Paolo
Format:	Publication biblioteca
Language:	English
Published:	World Bank 2012-03-19T10:04:07Z
Subjects:	ACTION PLAN, ADULT EDUCATION, ADULT LITERACY, ADVERTISING, BEHAVIORS, BELIEFS, BIRTH CONTROL METHODS, BOUNDARIES, BROADCASTING, CAPABILITIES, CAPACITY BUILDING, CATEGORIZATION, CHANGE AGENT, CHANGE AGENTS, CHANGE PROCESS, CIVIC EDUCATION, CLASSIFICATION, COLLABORATION, COLLABORATIVE WORKING, COLLECTION OF DATA, COLLECTIVE ACTION, COMMON GROUND, COMMON KNOWLEDGE, COMMUNICATION ACTIVITIES, COMMUNICATION MODES, COMMUNICATION STRATEGIES, COMMUNICATION STRATEGY, COMMUNITIES, COMMUNITY DEVELOPMENT, COMPLEXITY, CONCEPTUAL FRAMEWORK, COPYRIGHT, CORE COMPETENCIES, CREATIVE THINKING, CRITICAL THINKING, CULTURAL NORMS, DECISION MAKERS, DECISION MAKING, DECISION-MAKING, DEMOCRACY, DIAGRAMS, DIGITAL MEDIA, DISCOVERY, DISCUSSION, DOCUMENTS, DRAMATIC CHANGES, ELECTRONIC MEDIA, EQUAL ACCESS, EXCHANGE OF INFORMATION, EXISTING KNOWLEDGE, EXPERIENTIAL LEARNING, EXPLORATION, FOCUS GROUPS, FOLK TALES, GLOBALIZATION, HEALTH EDUCATION, HIERARCHIES, HUMAN RELATIONSHIP, HUMAN RIGHTS, IDEAS, IMPLEMENTATION STAGE, IMPLEMENTING AGENCY, INFORMATION CULTURE, INFORMATION DISSEMINATION, INFORMATION FLOWS, INFORMATION GAPS, INFORMATION SYSTEMS, INFORMATION TRANSFER, INNOVATION, INNOVATIONS, INTEGRATION, INTERACTIVE MEDIA, INTERACTIVE TECHNOLOGIES, INTERNATIONAL POLICY, INTERVENTIONS, LEADERSHIP, LEADING, LEARNING, LEVELS OF PARTICIPATION, LICENSES, LIFE SKILLS, LITERACY, LITERACY CAMPAIGNS, LOGIC, MARKETING, MARKETING STRATEGIES, MATERIAL, MEDIA, NETWORKS, NEW TECHNOLOGIES, NEW TECHNOLOGY, NONGOVERNMENTAL ORGANIZATIONS, PARTICIPATORY APPROACH, PARTICIPATORY TECHNIQUES, PHOTO, POLICY FORMULATION, PRACTITIONERS, PROBLEM DEFINITION, PROBLEM SOLVING, PRODUCTIVITY, PROGRAMS, PROJECT MANAGEMENT, QUERIES, RADIO, RADIO TECHNOLOGY, RADIOS, REAL LIFE PROBLEMS, RESEARCH METHODS, RESULT, RESULTS, RURAL AREAS, SATELLITE, SCHOOLS, SCIENTISTS, SKILLS TRAINING, SOCIAL ISSUES, TARGETS, TEACHERS, TECHNICAL EXPERTS, TECHNICAL ISSUES, TELEVISION, THINKING, TRANSPARENCY, TYPOLOGY, USER, USES, VARIETY, VIDEO, VISION, YOUTH,
Online Access:	http://www-wds.worldbank.org/external/default/main?menuPK=64187510&pagePK=64193027&piPK=64187937&theSitePK=523679&menuPK=64187510&searchMenuPK=64187283&siteName=WDS&entityID=000334955_20090812024146 http://hdl.handle.net/10986/2657 http://hdl.handle.net/10986/5940
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