Helping Western Balkan SMEs Expand Exports Through Online Training and Consulting
One of the key challenges facing innovative small and medium enterprises is customer acquisition. This is especially a constraint in less populated countries like those in the Western Balkans, where domestic demand can be limited for specialized services and products. Exporting to larger and richer countries provides a potential solution, but expanding into foreign markets involves considerable search frictions, and small firms may lack the skills and confidence to market to foreign buyers. The authors test the effectiveness of a capacity building program that aimed to help firms bounce back from the COVID-19 pandemic and help them expand their markets and export more. The results show that capacity building can help provide the skills and confidence for innovative SMEs to better reach and sell to foreign buyers. They also provide some of the first evidence on offering training virtually to firms in multiple countries at once, which offers promise for the scalability of such efforts.
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Format: | Brief biblioteca |
Language: | English en_US |
Published: |
Washington, DC: World Bank
2022-12-01
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Subjects: | SMALL AND MEDIUM ENTERPRISES (SMEs), SPECIALIZED SERVICE PRODUCTS, CAPACITY BUILDING, SCALABILITY, |
Online Access: | http://documents.worldbank.org/curated/en/099519212082210695/IDU0192ecde7076c004d1909cb60c253bcec79ec http://hdl.handle.net/10986/38406 |
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dig-okr-10986384062023-01-10T05:10:50Z Helping Western Balkan SMEs Expand Exports Through Online Training and Consulting Cusolito, Ana Paula Darova, Ornella Mckenzie, David J. SMALL AND MEDIUM ENTERPRISES (SMEs) SPECIALIZED SERVICE PRODUCTS CAPACITY BUILDING SCALABILITY One of the key challenges facing innovative small and medium enterprises is customer acquisition. This is especially a constraint in less populated countries like those in the Western Balkans, where domestic demand can be limited for specialized services and products. Exporting to larger and richer countries provides a potential solution, but expanding into foreign markets involves considerable search frictions, and small firms may lack the skills and confidence to market to foreign buyers. The authors test the effectiveness of a capacity building program that aimed to help firms bounce back from the COVID-19 pandemic and help them expand their markets and export more. The results show that capacity building can help provide the skills and confidence for innovative SMEs to better reach and sell to foreign buyers. They also provide some of the first evidence on offering training virtually to firms in multiple countries at once, which offers promise for the scalability of such efforts. 2023-01-09T16:26:56Z 2023-01-09T16:26:56Z 2022-12-01 Brief http://documents.worldbank.org/curated/en/099519212082210695/IDU0192ecde7076c004d1909cb60c253bcec79ec http://hdl.handle.net/10986/38406 English en_US CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo World Bank Washington, DC: World Bank Brief Publications & Research Europe and Central Asia Eastern Europe |
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English en_US |
topic |
SMALL AND MEDIUM ENTERPRISES (SMEs) SPECIALIZED SERVICE PRODUCTS CAPACITY BUILDING SCALABILITY SMALL AND MEDIUM ENTERPRISES (SMEs) SPECIALIZED SERVICE PRODUCTS CAPACITY BUILDING SCALABILITY |
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SMALL AND MEDIUM ENTERPRISES (SMEs) SPECIALIZED SERVICE PRODUCTS CAPACITY BUILDING SCALABILITY SMALL AND MEDIUM ENTERPRISES (SMEs) SPECIALIZED SERVICE PRODUCTS CAPACITY BUILDING SCALABILITY Cusolito, Ana Paula Darova, Ornella Mckenzie, David J. Helping Western Balkan SMEs Expand Exports Through Online Training and Consulting |
description |
One of the key challenges facing
innovative small and medium enterprises is customer
acquisition. This is especially a constraint in less
populated countries like those in the Western Balkans, where
domestic demand can be limited for specialized services and
products. Exporting to larger and richer countries provides
a potential solution, but expanding into foreign markets
involves considerable search frictions, and small firms may
lack the skills and confidence to market to foreign buyers.
The authors test the effectiveness of a capacity building
program that aimed to help firms bounce back from the
COVID-19 pandemic and help them expand their markets and
export more. The results show that capacity building can
help provide the skills and confidence for innovative SMEs
to better reach and sell to foreign buyers. They also
provide some of the first evidence on offering training
virtually to firms in multiple countries at once, which
offers promise for the scalability of such efforts. |
format |
Brief |
topic_facet |
SMALL AND MEDIUM ENTERPRISES (SMEs) SPECIALIZED SERVICE PRODUCTS CAPACITY BUILDING SCALABILITY |
author |
Cusolito, Ana Paula Darova, Ornella Mckenzie, David J. |
author_facet |
Cusolito, Ana Paula Darova, Ornella Mckenzie, David J. |
author_sort |
Cusolito, Ana Paula |
title |
Helping Western Balkan SMEs Expand Exports Through Online Training and Consulting |
title_short |
Helping Western Balkan SMEs Expand Exports Through Online Training and Consulting |
title_full |
Helping Western Balkan SMEs Expand Exports Through Online Training and Consulting |
title_fullStr |
Helping Western Balkan SMEs Expand Exports Through Online Training and Consulting |
title_full_unstemmed |
Helping Western Balkan SMEs Expand Exports Through Online Training and Consulting |
title_sort |
helping western balkan smes expand exports through online training and consulting |
publisher |
Washington, DC: World Bank |
publishDate |
2022-12-01 |
url |
http://documents.worldbank.org/curated/en/099519212082210695/IDU0192ecde7076c004d1909cb60c253bcec79ec http://hdl.handle.net/10986/38406 |
work_keys_str_mv |
AT cusolitoanapaula helpingwesternbalkansmesexpandexportsthroughonlinetrainingandconsulting AT darovaornella helpingwesternbalkansmesexpandexportsthroughonlinetrainingandconsulting AT mckenziedavidj helpingwesternbalkansmesexpandexportsthroughonlinetrainingandconsulting |
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