Communication in Public Health Programs: The Leprosy Project in India

The use of communication by the leprosy program in India offers valuable lessons for other programs, both in terms of its successes as well as the challenges ahead. The information, education and communication component has made a significant contribution in reducing the prevalence rate of leprosy cases. It has raised awareness about the signs and symptoms of leprosy and the importance of seeking early treatment, and reduced the social stigma associated with the disease. In recent years, the program emphasis has shifted to early voluntary self-reporting. The Government of India has set itself the goal of eliminating leprosy at the national level by December 2005. In the last vital year, cost-effective communication efforts have to be planned and sustained in collaboration with key partners to improve service delivery to hard-to-reach groups, motivate general health system staff, and ensure district-level political support.

Bibliographic Details

Main Authors:	Mukherji, Supriya, Priyadarshi, Meera, Singh, Suneeta
Language:	English en_US
Published:	World Bank, Washington, DC 2005-03
Subjects:	ADULTS, ADVOCACY, BLINDNESS, BLISTER PACKS, CATARACT, CHILD DEVELOPMENT, CHILD HEALTH, CLINICS, COMMUNITY PARTICIPATION, DIAGNOSIS, DISABILITY, DISEASE, DISEASE CONTROL, ENDEMIC DISEASES, FAMILIES, FAMILY PLANNING, HEALTH CARE, HEALTH COMMUNICATIONS, HEALTH EDUCATION, HEALTH INFORMATION, HEALTH PROGRAMS, HUMAN DEVELOPMENT, IMMUNIZATION, INTERVENTION, LEPROSY, MARKETING, MASS MEDIA, MEDIA, MEDICINE, MOTIVATION, MULTIBACILLARY LEPROSY, NUTRITION, PARALYSIS, PARTNERSHIP, PATIENTS, POLIO, POSTERS, PREVALENCE, PREVALENCE OF LEPROSY CASES, PRIMARY HEALTH CARE, PUBLIC HEALTH, RADIO, REHABILITATION, SYMPTOMS, THERAPY, TOTAL POPULATION, TREATMENT, WORKERS,
Online Access:	http://documents.worldbank.org/curated/en/2005/03/5738881/communication-public-health-programs-leprosy-project-india https://hdl.handle.net/10986/13616
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