Quality warranties and food products in Argentina. What do consumers believe in?
Consumers increasingly demand multiple-quality attributes in food products and value reliable means to identify them. For producers, the effective communication of their products quality is a marketing strategy. Therefore, another market of information associated with the new food markets emerges. This market is closely linked to the institutional environment and the level of trust in different information sources. In this article the emphasis will be put on how the different quality signals provided by the firms in their products affect the consumers' behavior. The objective is to investigate domestic consumers' perceptions and beliefs about food quality information in Argentina to identify the mechanisms that fully guarantee this quality. The results indicate that domestic consumers' perceptions about high quality products are more related to brand names than seals and certifications in labels. This has consequences upon the competitiveness of domestic food market. Quality certification and seller's reputation are quality warranties restrained only to certain domestic market niches. The household's situation and occupational status seem to be more complex variables that resume the interaction between attitudes, information-processing and actions.
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Subjects: | Comportamiento del Consumidor, Alimentos, Atributos de Calidad, |
Online Access: | https://nulan.mdp.edu.ar/id/eprint/1031/ https://nulan.mdp.edu.ar/id/eprint/1031/1/00361.pdf |
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dig-nulan-ar-10312011-04-12T12:57:18Z Quality warranties and food products in Argentina. What do consumers believe in? Berges, Miriam Casellas, Karina Consumers increasingly demand multiple-quality attributes in food products and value reliable means to identify them. For producers, the effective communication of their products quality is a marketing strategy. Therefore, another market of information associated with the new food markets emerges. This market is closely linked to the institutional environment and the level of trust in different information sources. In this article the emphasis will be put on how the different quality signals provided by the firms in their products affect the consumers' behavior. The objective is to investigate domestic consumers' perceptions and beliefs about food quality information in Argentina to identify the mechanisms that fully guarantee this quality. The results indicate that domestic consumers' perceptions about high quality products are more related to brand names than seals and certifications in labels. This has consequences upon the competitiveness of domestic food market. Quality certification and seller's reputation are quality warranties restrained only to certain domestic market niches. The household's situation and occupational status seem to be more complex variables that resume the interaction between attitudes, information-processing and actions. 2006 https://nulan.mdp.edu.ar/id/eprint/1031/ application/pdf eng https://nulan.mdp.edu.ar/id/eprint/1031/1/00361.pdf XLI Reunión Anual de la Asociación Argentina de Economía Política, Salta [ARG], 15-17 noviembre 2006. info:eu-repo/semantics/conferenceObject info:ar-repo/semantics/documento de conferencia info:eu-repo/semantics/acceptedVersion Fil: Berges, Miriam. Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales; Argentina. Fil: Casellas, Karina. Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales; Argentina. Comportamiento del Consumidor Alimentos Atributos de Calidad info:eu-repo/semantics/openAccess http://creativecommons.org/licenses/by-nc-nd/2.5/ar/ |
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Comportamiento del Consumidor Alimentos Atributos de Calidad Comportamiento del Consumidor Alimentos Atributos de Calidad Berges, Miriam Casellas, Karina Quality warranties and food products in Argentina. What do consumers believe in? |
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Consumers increasingly demand multiple-quality attributes in food products and value reliable means to identify them. For producers, the effective communication of their products quality is a marketing strategy. Therefore, another market of information associated with the new food markets emerges. This market is closely linked to the institutional environment and the level of trust in different information sources. In this article the emphasis will be put on how the different quality signals provided by the firms in their products affect the consumers' behavior. The objective is to investigate domestic consumers' perceptions and beliefs about food quality information in Argentina to identify the mechanisms that fully guarantee this quality. The results indicate that domestic consumers' perceptions about high quality products are more related to brand names than seals and certifications in labels. This has consequences upon the competitiveness of domestic food market. Quality certification and seller's reputation are quality warranties restrained only to certain domestic market niches. The household's situation and occupational status seem to be more complex variables that resume the interaction between attitudes, information-processing and actions. |
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info:eu-repo/semantics/conferenceObject |
topic_facet |
Comportamiento del Consumidor Alimentos Atributos de Calidad |
author |
Berges, Miriam Casellas, Karina |
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Berges, Miriam Casellas, Karina |
author_sort |
Berges, Miriam |
title |
Quality warranties and food products in Argentina. What do consumers believe in? |
title_short |
Quality warranties and food products in Argentina. What do consumers believe in? |
title_full |
Quality warranties and food products in Argentina. What do consumers believe in? |
title_fullStr |
Quality warranties and food products in Argentina. What do consumers believe in? |
title_full_unstemmed |
Quality warranties and food products in Argentina. What do consumers believe in? |
title_sort |
quality warranties and food products in argentina. what do consumers believe in? |
url |
https://nulan.mdp.edu.ar/id/eprint/1031/ https://nulan.mdp.edu.ar/id/eprint/1031/1/00361.pdf |
work_keys_str_mv |
AT bergesmiriam qualitywarrantiesandfoodproductsinargentinawhatdoconsumersbelievein AT casellaskarina qualitywarrantiesandfoodproductsinargentinawhatdoconsumersbelievein |
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