Brewer’s Spent Grain Used in Fiber-Enriched Burgers—Influence of Sustainability Information on Consumer Responses
Brewer’s spent grain (BSG) is the main brewery by-product, whose main use is animal feed but its incorporation into food can improve nutritional quality and sustainability. However, consumers base food preferences on packaging cues that assign meaning to food products. Furthermore, sustainability communication in food is poorly studied. Therefore, the objective of this work was to study the effect of communicating BSG enrichment in beef burgers on consumer responses. Three burger brands were considered and three labels were designed that included information about the addition of fiber. A total of 276 Uruguayans completed an online survey to measure their purchase intention. The way participants were informed about fiber addition did not influence their responses and the brand was the only factor that affected the results. Cluster analysis was applied, identifying four clusters. The brand was always the only significant variable and two of the clusters were highly interested in purchasing the fiber-enriched burgers. The results suggest consumers are interested in the inclusion of BSG in their products and expect information on the origin of the ingredient but not deep communication about the concept of ‘by-products.’.
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Format: | artículo biblioteca |
Language: | English |
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Multidisciplinary Digital Publishing Institute
2023-03-01
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Subjects: | Brand, BSG, By-products, Cluster analysis, Label design, Purchase intention, http://metadata.un.org/sdg/3, http://metadata.un.org/sdg/12, Ensure healthy lives and promote well-being for all at all ages, Responsible Consumption and Production, |
Online Access: | http://hdl.handle.net/10261/305586 http://dx.doi.org/10.13039/501100011033 https://api.elsevier.com/content/abstract/scopus_id/85149957268 |
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dig-iata-es-10261-3055862024-05-17T21:20:13Z Brewer’s Spent Grain Used in Fiber-Enriched Burgers—Influence of Sustainability Information on Consumer Responses Curutchet, Ana Arcia, Patricia Prisco, Fátima Tárrega, Amparo Agencia Estatal de Investigación (España) 0000-0003-4767-5067 0000-0002-5195-9057 0000-0002-4501-3767 0000-0003-3338-2204 Brand BSG By-products Cluster analysis Label design Purchase intention http://metadata.un.org/sdg/3 http://metadata.un.org/sdg/12 Ensure healthy lives and promote well-being for all at all ages Responsible Consumption and Production Brewer’s spent grain (BSG) is the main brewery by-product, whose main use is animal feed but its incorporation into food can improve nutritional quality and sustainability. However, consumers base food preferences on packaging cues that assign meaning to food products. Furthermore, sustainability communication in food is poorly studied. Therefore, the objective of this work was to study the effect of communicating BSG enrichment in beef burgers on consumer responses. Three burger brands were considered and three labels were designed that included information about the addition of fiber. A total of 276 Uruguayans completed an online survey to measure their purchase intention. The way participants were informed about fiber addition did not influence their responses and the brand was the only factor that affected the results. Cluster analysis was applied, identifying four clusters. The brand was always the only significant variable and two of the clusters were highly interested in purchasing the fiber-enriched burgers. The results suggest consumers are interested in the inclusion of BSG in their products and expect information on the origin of the ingredient but not deep communication about the concept of ‘by-products.’. Spanish government MCIN/AEI to the Center of Excellence Accreditation Severo Ochoa (CEX2021-001189-S/MCIN/AEI/10.13039/501100011033). With funding from the Spanish government through the ‘Severo Ochoa Centre of Excellence’ accreditation (CEX2021-001189-S). Peer reviewed 2023-04-04T12:49:10Z 2023-04-04T12:49:10Z 2023-03-01 artículo http://purl.org/coar/resource_type/c_6501 Sustainability 15(5): 3873 (2023) CEX2021-001189-S http://hdl.handle.net/10261/305586 10.3390/su15053873 2071-1050 http://dx.doi.org/10.13039/501100011033 2-s2.0-85149957268 https://api.elsevier.com/content/abstract/scopus_id/85149957268 en #PLACEHOLDER_PARENT_METADATA_VALUE# info:eu-repo/grantAgreement/AEI//CEX2021-001189-S Sustainability (Switzerland) Publisher's version https://doi.org/10.3390/su15053873 Sí open Multidisciplinary Digital Publishing Institute |
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Brand BSG By-products Cluster analysis Label design Purchase intention http://metadata.un.org/sdg/3 http://metadata.un.org/sdg/12 Ensure healthy lives and promote well-being for all at all ages Responsible Consumption and Production Brand BSG By-products Cluster analysis Label design Purchase intention http://metadata.un.org/sdg/3 http://metadata.un.org/sdg/12 Ensure healthy lives and promote well-being for all at all ages Responsible Consumption and Production |
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Brand BSG By-products Cluster analysis Label design Purchase intention http://metadata.un.org/sdg/3 http://metadata.un.org/sdg/12 Ensure healthy lives and promote well-being for all at all ages Responsible Consumption and Production Brand BSG By-products Cluster analysis Label design Purchase intention http://metadata.un.org/sdg/3 http://metadata.un.org/sdg/12 Ensure healthy lives and promote well-being for all at all ages Responsible Consumption and Production Curutchet, Ana Arcia, Patricia Prisco, Fátima Tárrega, Amparo Brewer’s Spent Grain Used in Fiber-Enriched Burgers—Influence of Sustainability Information on Consumer Responses |
description |
Brewer’s spent grain (BSG) is the main brewery by-product, whose main use is animal feed but its incorporation into food can improve nutritional quality and sustainability. However, consumers base food preferences on packaging cues that assign meaning to food products. Furthermore, sustainability communication in food is poorly studied. Therefore, the objective of this work was to study the effect of communicating BSG enrichment in beef burgers on consumer responses. Three burger brands were considered and three labels were designed that included information about the addition of fiber. A total of 276 Uruguayans completed an online survey to measure their purchase intention. The way participants were informed about fiber addition did not influence their responses and the brand was the only factor that affected the results. Cluster analysis was applied, identifying four clusters. The brand was always the only significant variable and two of the clusters were highly interested in purchasing the fiber-enriched burgers. The results suggest consumers are interested in the inclusion of BSG in their products and expect information on the origin of the ingredient but not deep communication about the concept of ‘by-products.’. |
author2 |
Agencia Estatal de Investigación (España) |
author_facet |
Agencia Estatal de Investigación (España) Curutchet, Ana Arcia, Patricia Prisco, Fátima Tárrega, Amparo |
format |
artículo |
topic_facet |
Brand BSG By-products Cluster analysis Label design Purchase intention http://metadata.un.org/sdg/3 http://metadata.un.org/sdg/12 Ensure healthy lives and promote well-being for all at all ages Responsible Consumption and Production |
author |
Curutchet, Ana Arcia, Patricia Prisco, Fátima Tárrega, Amparo |
author_sort |
Curutchet, Ana |
title |
Brewer’s Spent Grain Used in Fiber-Enriched Burgers—Influence of Sustainability Information on Consumer Responses |
title_short |
Brewer’s Spent Grain Used in Fiber-Enriched Burgers—Influence of Sustainability Information on Consumer Responses |
title_full |
Brewer’s Spent Grain Used in Fiber-Enriched Burgers—Influence of Sustainability Information on Consumer Responses |
title_fullStr |
Brewer’s Spent Grain Used in Fiber-Enriched Burgers—Influence of Sustainability Information on Consumer Responses |
title_full_unstemmed |
Brewer’s Spent Grain Used in Fiber-Enriched Burgers—Influence of Sustainability Information on Consumer Responses |
title_sort |
brewer’s spent grain used in fiber-enriched burgers—influence of sustainability information on consumer responses |
publisher |
Multidisciplinary Digital Publishing Institute |
publishDate |
2023-03-01 |
url |
http://hdl.handle.net/10261/305586 http://dx.doi.org/10.13039/501100011033 https://api.elsevier.com/content/abstract/scopus_id/85149957268 |
work_keys_str_mv |
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1802820532707524608 |