The impact of COVID-19 lockdown on food priorities. Results from a preliminary study using social media and an online survey with Spanish consumers

The impact of COVID-19 lockdown on food priorities. Results from a preliminary study using social media and an online survey with Spanish consumers

This preliminary study describes the impact of the COVID-19 health crisis on people’s interests, opinions, and behaviour towards food. Here, the evolution of people’s internet searches, the characteristics of the most watched YouTube videos, and Tweeted messages in relation to COVID-19 and food was studied. Additionally, an online questionnaire (Spanish population, n = 362) studied changes in food shopping habits during the lockdown, motivations behind the changes, and perceived reliability of the information received from media. Results showed initial trending searches and most watched YouTube videos were about understanding what COVID-19 is and how the illness can progress and spread. When the official statement of a pandemic was released, trending searches in relation to food and shopping increased. Data retrieved from Twitter also showed an evolution from shopping concerns to the feeling of uncertainty for the oncoming crisis. The answers to the online questionnaire showed reduction of shopping frequency but no changes in shopping location. Products purchased with higher frequency were pasta and vegetables (health motivations), others were purchased to improve their mood (nuts, cheese, and chocolates). Reduced purchasing was attributed to products with a short shelf-life (fish, seafood) or because they were unhealthy and contributed to gained body weight (sugary bakery goods) or mood (desserts). Statements made by experts or scientists were considered by consumers to be the most reliable.

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Bibliographic Details
Main Authors: Laguna, Laura, Fiszman, Susana, Puerta, Patricia, Chaya, C., Tárrega, Amparo
Other Authors: Ministerio de Economía y Competitividad (España)
Format: artículo biblioteca
Language:English
Published: Elsevier 2020-07-14
Subjects:COVID-19, Food, Shopping, Consumers, Social media, Internet,
Online Access:http://hdl.handle.net/10261/216553
http://dx.doi.org/10.13039/501100003329
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spelling dig-iata-es-10261-2165532021-12-27T15:51:54Z The impact of COVID-19 lockdown on food priorities. Results from a preliminary study using social media and an online survey with Spanish consumers Laguna, Laura Fiszman, Susana Puerta, Patricia Chaya, C. Tárrega, Amparo Ministerio de Economía y Competitividad (España) COVID-19 Food Shopping Consumers Social media Internet This preliminary study describes the impact of the COVID-19 health crisis on people’s interests, opinions, and behaviour towards food. Here, the evolution of people’s internet searches, the characteristics of the most watched YouTube videos, and Tweeted messages in relation to COVID-19 and food was studied. Additionally, an online questionnaire (Spanish population, n = 362) studied changes in food shopping habits during the lockdown, motivations behind the changes, and perceived reliability of the information received from media. Results showed initial trending searches and most watched YouTube videos were about understanding what COVID-19 is and how the illness can progress and spread. When the official statement of a pandemic was released, trending searches in relation to food and shopping increased. Data retrieved from Twitter also showed an evolution from shopping concerns to the feeling of uncertainty for the oncoming crisis. The answers to the online questionnaire showed reduction of shopping frequency but no changes in shopping location. Products purchased with higher frequency were pasta and vegetables (health motivations), others were purchased to improve their mood (nuts, cheese, and chocolates). Reduced purchasing was attributed to products with a short shelf-life (fish, seafood) or because they were unhealthy and contributed to gained body weight (sugary bakery goods) or mood (desserts). Statements made by experts or scientists were considered by consumers to be the most reliable. This research was funded by the Spanish Ministry of the Economy and Competitiveness for financial support (project AGL-2016-75403-R) Peer reviewed 2020-07-14T05:59:33Z 2020-07-14T05:59:33Z 2020-07-14 artículo http://purl.org/coar/resource_type/c_6501 Food Quality and Preference 86: 104028 (2020) 0950-3293 http://hdl.handle.net/10261/216553 10.1016/j.foodqual.2020.104028 http://dx.doi.org/10.13039/501100003329 32834551 en #PLACEHOLDER_PARENT_METADATA_VALUE# info:eu-repo/grantAgreement/MINECO/Plan Estatal de Investigación Científica y Técnica y de Innovación 2013-2016/AGL2016-75403-R Publisher’s version https://doi.org/10.1016/j.foodqual.2020.104028 Sí open Elsevier
institution IATA ES
collection DSpace
country España
countrycode ES
component Bibliográfico
access En linea
databasecode dig-iata-es
tag biblioteca
region Europa del Sur
libraryname Biblioteca del IATA España
language English
topic COVID-19
Food
Shopping
Consumers
Social media
Internet
COVID-19
Food
Shopping
Consumers
Social media
Internet
spellingShingle COVID-19
Food
Shopping
Consumers
Social media
Internet
COVID-19
Food
Shopping
Consumers
Social media
Internet
Laguna, Laura
Fiszman, Susana
Puerta, Patricia
Chaya, C.
Tárrega, Amparo
The impact of COVID-19 lockdown on food priorities. Results from a preliminary study using social media and an online survey with Spanish consumers
description This preliminary study describes the impact of the COVID-19 health crisis on people’s interests, opinions, and behaviour towards food. Here, the evolution of people’s internet searches, the characteristics of the most watched YouTube videos, and Tweeted messages in relation to COVID-19 and food was studied. Additionally, an online questionnaire (Spanish population, n = 362) studied changes in food shopping habits during the lockdown, motivations behind the changes, and perceived reliability of the information received from media. Results showed initial trending searches and most watched YouTube videos were about understanding what COVID-19 is and how the illness can progress and spread. When the official statement of a pandemic was released, trending searches in relation to food and shopping increased. Data retrieved from Twitter also showed an evolution from shopping concerns to the feeling of uncertainty for the oncoming crisis. The answers to the online questionnaire showed reduction of shopping frequency but no changes in shopping location. Products purchased with higher frequency were pasta and vegetables (health motivations), others were purchased to improve their mood (nuts, cheese, and chocolates). Reduced purchasing was attributed to products with a short shelf-life (fish, seafood) or because they were unhealthy and contributed to gained body weight (sugary bakery goods) or mood (desserts). Statements made by experts or scientists were considered by consumers to be the most reliable.
author2 Ministerio de Economía y Competitividad (España)
author_facet Ministerio de Economía y Competitividad (España)
Laguna, Laura
Fiszman, Susana
Puerta, Patricia
Chaya, C.
Tárrega, Amparo
format artículo
topic_facet COVID-19
Food
Shopping
Consumers
Social media
Internet
author Laguna, Laura
Fiszman, Susana
Puerta, Patricia
Chaya, C.
Tárrega, Amparo
author_sort Laguna, Laura
title The impact of COVID-19 lockdown on food priorities. Results from a preliminary study using social media and an online survey with Spanish consumers
title_short The impact of COVID-19 lockdown on food priorities. Results from a preliminary study using social media and an online survey with Spanish consumers
title_full The impact of COVID-19 lockdown on food priorities. Results from a preliminary study using social media and an online survey with Spanish consumers
title_fullStr The impact of COVID-19 lockdown on food priorities. Results from a preliminary study using social media and an online survey with Spanish consumers
title_full_unstemmed The impact of COVID-19 lockdown on food priorities. Results from a preliminary study using social media and an online survey with Spanish consumers
title_sort impact of covid-19 lockdown on food priorities. results from a preliminary study using social media and an online survey with spanish consumers
publisher Elsevier
publishDate 2020-07-14
url http://hdl.handle.net/10261/216553
http://dx.doi.org/10.13039/501100003329
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