Community-based tree and forest product enterprises: market analysis and development, a map of the process
Market Analysis and Development (MA&D) provides a framework for planning tree and forest product enterprises. It is a step-by-step process, arranged in three phases, and it uses a series of general tools that have been, or can be, adapted to achieve specific results in the development of enterprise ideas. MA&D is an innovative process that systematically considers social and environmental concerns alongside the technological, commercial and financial aspects of enterprise development.
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Main Author: | |
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Format: | Book (stand-alone) biblioteca |
Language: | English |
Published: |
2003
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Online Access: | https://openknowledge.fao.org/handle/20.500.14283/X7457E http://www.fao.org/3/a-x7457e.pdf |
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Summary: | Market Analysis and Development (MA&D) provides a framework for planning tree and forest product enterprises. It is a step-by-step process, arranged in three phases, and it uses a series of general tools that have been, or can be, adapted to achieve specific results in the development of enterprise ideas. MA&D is an innovative process that systematically considers social and environmental concerns alongside the technological, commercial and financial aspects of enterprise development. |
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