From commoditisation to de-commoditisation ... and back again: Discussing the role of sustainability standards for agricultural products
Sustainability standards are flooding global agricultural markets. Standards, however, are not new. This article analyses, from a historical perspective, the implications of the transition from traditional to sustainability standards in the commoditisation/de-commoditisation process. It shows how early standards contributed to the construction of the category of primary commodities and how, after a short attempt at decommoditisation (with the early fair-trade and organic standards), sustainability standards are tending towards re-commoditisation.
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| Main Authors: | , |
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| Format: | article biblioteca |
| Language: | eng |
| Subjects: | E70 - Commerce, commercialisation et distribution, B50 - Histoire, |
| Online Access: | http://agritrop.cirad.fr/557644/ http://agritrop.cirad.fr/557644/1/document_557644.pdf |
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| Summary: | Sustainability standards are flooding global agricultural markets. Standards, however, are not new. This article analyses, from a historical perspective, the implications of the transition from traditional to sustainability standards in the commoditisation/de-commoditisation process. It shows how early standards contributed to the construction of the category of primary commodities and how, after a short attempt at decommoditisation (with the early fair-trade and organic standards), sustainability standards are tending towards re-commoditisation. |
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