Mahangu urban consumption survey : final report
Millet consumption is significant in both Oshakati and Windhoek, in terms of both the quantity consumed (7.4 kg and 2.1 kg respectively per person and per month) and the frequency of consumption (more than 80% of consumers eat porridge more than 3 times a week). Urban dwellers who come from non-producing areas do not consume millet, whilst the others remain loyal to the product, which is a link to their rural origins. However, the data collected show a clear trend towards substitution amongst the wealthiest households, and young urban dwellers who tend not to prepare millet, even if they eat it in their village. Total consumption is estimated at about 500 tons grain equivalent in each city for the month of June 2002. Half of the supply goes through non-trade chain. In Windhoek, people buy only flour, and in Oshakati only grain. Most housewives prefer buying grain and processing it themselves, rather than buying industrial flour. Most of them are suspicious of the quality of the industrial product and process. Consumption takes place at home, and the quantity consumed in the street/restaurants is almost zero, except for sorghum beer (Tombo). More than 10 recipes (beverages and dishes) have been identified, but two of them, porridge (thin or thick) and the beverage "oshikundu", represent 90% of the millet consumed. Two different segments should be targeted to improve the competitiveness of millet. The first concerns the traditional consumers, and the products for preparing porridge (grain/flour). Facilitating access to grain and to service mills in Windhoek would increase the demand for millet. The second segment concerns the non-consumers. New products should be developed, or old products renamed, with high standards of quality. At the same time, a new image of millet, not related to tradition, should be promoted.
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Subjects: | E73 - Économie de la consommation, E21 - Agro-industrie, consommation alimentaire, millet, marketing, farine, grain, zone urbaine, produit transformé, technologie traditionnelle, sorgho en grain, bouillie, http://aims.fao.org/aos/agrovoc/c_3016, http://aims.fao.org/aos/agrovoc/c_4838, http://aims.fao.org/aos/agrovoc/c_4620, http://aims.fao.org/aos/agrovoc/c_2988, http://aims.fao.org/aos/agrovoc/c_3346, http://aims.fao.org/aos/agrovoc/c_8085, http://aims.fao.org/aos/agrovoc/c_15742, http://aims.fao.org/aos/agrovoc/c_28780, http://aims.fao.org/aos/agrovoc/c_7249, http://aims.fao.org/aos/agrovoc/c_7335, http://aims.fao.org/aos/agrovoc/c_5063, |
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dig-cirad-fr-5186022024-01-28T12:10:55Z http://agritrop.cirad.fr/518602/ http://agritrop.cirad.fr/518602/ Mahangu urban consumption survey : final report. Leporrier Sabine, Leveau Antoine, Dury Sandrine, Bricas Nicolas. 2004. Montpellier : CIRAD-AMIS, 61 p. N° de rapport : CIRAD-AMIS N° 01-2004 Mahangu urban consumption survey : final report Leporrier, Sabine Leveau, Antoine Dury, Sandrine Bricas, Nicolas eng 2004 CIRAD-AMIS E73 - Économie de la consommation E21 - Agro-industrie consommation alimentaire millet marketing farine grain zone urbaine produit transformé technologie traditionnelle sorgho en grain bouillie http://aims.fao.org/aos/agrovoc/c_3016 http://aims.fao.org/aos/agrovoc/c_4838 http://aims.fao.org/aos/agrovoc/c_4620 http://aims.fao.org/aos/agrovoc/c_2988 http://aims.fao.org/aos/agrovoc/c_3346 http://aims.fao.org/aos/agrovoc/c_8085 http://aims.fao.org/aos/agrovoc/c_15742 http://aims.fao.org/aos/agrovoc/c_28780 http://aims.fao.org/aos/agrovoc/c_7249 http://aims.fao.org/aos/agrovoc/c_7335 Namibie http://aims.fao.org/aos/agrovoc/c_5063 Millet consumption is significant in both Oshakati and Windhoek, in terms of both the quantity consumed (7.4 kg and 2.1 kg respectively per person and per month) and the frequency of consumption (more than 80% of consumers eat porridge more than 3 times a week). Urban dwellers who come from non-producing areas do not consume millet, whilst the others remain loyal to the product, which is a link to their rural origins. However, the data collected show a clear trend towards substitution amongst the wealthiest households, and young urban dwellers who tend not to prepare millet, even if they eat it in their village. Total consumption is estimated at about 500 tons grain equivalent in each city for the month of June 2002. Half of the supply goes through non-trade chain. In Windhoek, people buy only flour, and in Oshakati only grain. Most housewives prefer buying grain and processing it themselves, rather than buying industrial flour. Most of them are suspicious of the quality of the industrial product and process. Consumption takes place at home, and the quantity consumed in the street/restaurants is almost zero, except for sorghum beer (Tombo). More than 10 recipes (beverages and dishes) have been identified, but two of them, porridge (thin or thick) and the beverage "oshikundu", represent 90% of the millet consumed. Two different segments should be targeted to improve the competitiveness of millet. The first concerns the traditional consumers, and the products for preparing porridge (grain/flour). Facilitating access to grain and to service mills in Windhoek would increase the demand for millet. The second segment concerns the non-consumers. New products should be developed, or old products renamed, with high standards of quality. At the same time, a new image of millet, not related to tradition, should be promoted. monograph info:eu-repo/semantics/report Report info:eu-repo/semantics/closedAccess http://catalogue-bibliotheques.cirad.fr/cgi-bin/koha/opac-detail.pl?biblionumber=180598 |
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E73 - Économie de la consommation E21 - Agro-industrie consommation alimentaire millet marketing farine grain zone urbaine produit transformé technologie traditionnelle sorgho en grain bouillie http://aims.fao.org/aos/agrovoc/c_3016 http://aims.fao.org/aos/agrovoc/c_4838 http://aims.fao.org/aos/agrovoc/c_4620 http://aims.fao.org/aos/agrovoc/c_2988 http://aims.fao.org/aos/agrovoc/c_3346 http://aims.fao.org/aos/agrovoc/c_8085 http://aims.fao.org/aos/agrovoc/c_15742 http://aims.fao.org/aos/agrovoc/c_28780 http://aims.fao.org/aos/agrovoc/c_7249 http://aims.fao.org/aos/agrovoc/c_7335 http://aims.fao.org/aos/agrovoc/c_5063 E73 - Économie de la consommation E21 - Agro-industrie consommation alimentaire millet marketing farine grain zone urbaine produit transformé technologie traditionnelle sorgho en grain bouillie http://aims.fao.org/aos/agrovoc/c_3016 http://aims.fao.org/aos/agrovoc/c_4838 http://aims.fao.org/aos/agrovoc/c_4620 http://aims.fao.org/aos/agrovoc/c_2988 http://aims.fao.org/aos/agrovoc/c_3346 http://aims.fao.org/aos/agrovoc/c_8085 http://aims.fao.org/aos/agrovoc/c_15742 http://aims.fao.org/aos/agrovoc/c_28780 http://aims.fao.org/aos/agrovoc/c_7249 http://aims.fao.org/aos/agrovoc/c_7335 http://aims.fao.org/aos/agrovoc/c_5063 |
spellingShingle |
E73 - Économie de la consommation E21 - Agro-industrie consommation alimentaire millet marketing farine grain zone urbaine produit transformé technologie traditionnelle sorgho en grain bouillie http://aims.fao.org/aos/agrovoc/c_3016 http://aims.fao.org/aos/agrovoc/c_4838 http://aims.fao.org/aos/agrovoc/c_4620 http://aims.fao.org/aos/agrovoc/c_2988 http://aims.fao.org/aos/agrovoc/c_3346 http://aims.fao.org/aos/agrovoc/c_8085 http://aims.fao.org/aos/agrovoc/c_15742 http://aims.fao.org/aos/agrovoc/c_28780 http://aims.fao.org/aos/agrovoc/c_7249 http://aims.fao.org/aos/agrovoc/c_7335 http://aims.fao.org/aos/agrovoc/c_5063 E73 - Économie de la consommation E21 - Agro-industrie consommation alimentaire millet marketing farine grain zone urbaine produit transformé technologie traditionnelle sorgho en grain bouillie http://aims.fao.org/aos/agrovoc/c_3016 http://aims.fao.org/aos/agrovoc/c_4838 http://aims.fao.org/aos/agrovoc/c_4620 http://aims.fao.org/aos/agrovoc/c_2988 http://aims.fao.org/aos/agrovoc/c_3346 http://aims.fao.org/aos/agrovoc/c_8085 http://aims.fao.org/aos/agrovoc/c_15742 http://aims.fao.org/aos/agrovoc/c_28780 http://aims.fao.org/aos/agrovoc/c_7249 http://aims.fao.org/aos/agrovoc/c_7335 http://aims.fao.org/aos/agrovoc/c_5063 Leporrier, Sabine Leveau, Antoine Dury, Sandrine Bricas, Nicolas Mahangu urban consumption survey : final report |
description |
Millet consumption is significant in both Oshakati and Windhoek, in terms of both the quantity consumed (7.4 kg and 2.1 kg respectively per person and per month) and the frequency of consumption (more than 80% of consumers eat porridge more than 3 times a week). Urban dwellers who come from non-producing areas do not consume millet, whilst the others remain loyal to the product, which is a link to their rural origins. However, the data collected show a clear trend towards substitution amongst the wealthiest households, and young urban dwellers who tend not to prepare millet, even if they eat it in their village. Total consumption is estimated at about 500 tons grain equivalent in each city for the month of June 2002. Half of the supply goes through non-trade chain. In Windhoek, people buy only flour, and in Oshakati only grain. Most housewives prefer buying grain and processing it themselves, rather than buying industrial flour. Most of them are suspicious of the quality of the industrial product and process. Consumption takes place at home, and the quantity consumed in the street/restaurants is almost zero, except for sorghum beer (Tombo). More than 10 recipes (beverages and dishes) have been identified, but two of them, porridge (thin or thick) and the beverage "oshikundu", represent 90% of the millet consumed. Two different segments should be targeted to improve the competitiveness of millet. The first concerns the traditional consumers, and the products for preparing porridge (grain/flour). Facilitating access to grain and to service mills in Windhoek would increase the demand for millet. The second segment concerns the non-consumers. New products should be developed, or old products renamed, with high standards of quality. At the same time, a new image of millet, not related to tradition, should be promoted. |
format |
monograph |
topic_facet |
E73 - Économie de la consommation E21 - Agro-industrie consommation alimentaire millet marketing farine grain zone urbaine produit transformé technologie traditionnelle sorgho en grain bouillie http://aims.fao.org/aos/agrovoc/c_3016 http://aims.fao.org/aos/agrovoc/c_4838 http://aims.fao.org/aos/agrovoc/c_4620 http://aims.fao.org/aos/agrovoc/c_2988 http://aims.fao.org/aos/agrovoc/c_3346 http://aims.fao.org/aos/agrovoc/c_8085 http://aims.fao.org/aos/agrovoc/c_15742 http://aims.fao.org/aos/agrovoc/c_28780 http://aims.fao.org/aos/agrovoc/c_7249 http://aims.fao.org/aos/agrovoc/c_7335 http://aims.fao.org/aos/agrovoc/c_5063 |
author |
Leporrier, Sabine Leveau, Antoine Dury, Sandrine Bricas, Nicolas |
author_facet |
Leporrier, Sabine Leveau, Antoine Dury, Sandrine Bricas, Nicolas |
author_sort |
Leporrier, Sabine |
title |
Mahangu urban consumption survey : final report |
title_short |
Mahangu urban consumption survey : final report |
title_full |
Mahangu urban consumption survey : final report |
title_fullStr |
Mahangu urban consumption survey : final report |
title_full_unstemmed |
Mahangu urban consumption survey : final report |
title_sort |
mahangu urban consumption survey : final report |
publisher |
CIRAD-AMIS |
url |
http://agritrop.cirad.fr/518602/ |
work_keys_str_mv |
AT leporriersabine mahanguurbanconsumptionsurveyfinalreport AT leveauantoine mahanguurbanconsumptionsurveyfinalreport AT durysandrine mahanguurbanconsumptionsurveyfinalreport AT bricasnicolas mahanguurbanconsumptionsurveyfinalreport |
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1792495769575489536 |