Beware those flip-flopping Europeans!
We had some alienated responses from European readers about recent articles in Spore about the growing market for insects as a food. "So what?", we said to ourselves; insects are a regular part of the ACP diet and informal economy, with a US$ 2 million market in South Africa alone. And now, the Rabobank Group, a leading cooperative bank based in the Netherlands, has launched a national advertising campaign looking at future trends: 'Imagine, it s 2016. Insects are now part of our daily diet. Your client, the restaurant chain La Sauterelle [The Cricket], serves beetles, locusts and grasshoppers as haute cuisine'. Insects are obviously going to be in. The Rabobank told a Spore editor it was joking: 'oh no, you were serious', we replied. With such early warning of market trends, surely ACP producers can conquer this market? Perhaps even help to create it? But be warned of fashions: as the European public s fear of mad cow disease has waned and beef is coming back, the markets for crocodile, emu and ostrich meats have all shrunk.
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| Format: | News Item biblioteca |
| Language: | English |
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Technical Centre for Agricultural and Rural Cooperation
2000
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| Online Access: | https://hdl.handle.net/10568/46798 https://hdl.handle.net/10568/99589 |
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