A Firm-Level Approach to Majority Market Business: Private Sector Mapping Project

The Private Sector Mapping Project takes a closer look at the current motives, strategies, incentives, obstacles, and benefits as perceived by firms to enter untapped majority markets.

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Bibliographic Details
Main Author: Inter-American Development Bank
Other Authors: Netherlands Development Organization
Format: Technical Notes biblioteca
Language:English
Published: Inter-American Development Bank
Subjects:Financial Sector, Financial Service, Public Utility, Social Development, Poverty, making the market work for the poor;Opportunities the majority;private sector;low-income sectors.;business models;base of the pyramid;IDB;bottom of the pyramid;inclusion,
Online Access:http://dx.doi.org/10.18235/0008559
https://publications.iadb.org/en/firm-level-approach-majority-market-business-private-sector-mapping-project
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