A Firm-Level Approach to Majority Market Business: Private Sector Mapping Project
The Private Sector Mapping Project takes a closer look at the current motives, strategies, incentives, obstacles, and benefits as perceived by firms to enter untapped majority markets.
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Main Author: | Inter-American Development Bank |
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Other Authors: | Netherlands Development Organization |
Format: | Technical Notes biblioteca |
Language: | English |
Published: |
Inter-American Development Bank
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Subjects: | Financial Sector, Financial Service, Public Utility, Social Development, Poverty, making the market work for the poor;Opportunities the majority;private sector;low-income sectors.;business models;base of the pyramid;IDB;bottom of the pyramid;inclusion, |
Online Access: | http://dx.doi.org/10.18235/0008559 https://publications.iadb.org/en/firm-level-approach-majority-market-business-private-sector-mapping-project |
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