Characteristics regarding the consumer of giant squid from Baja California Sur, Mexico
The catch of the giant squid (Dosidicus gigas), represents de second fishing activity most important in volume in Baja California Sur, Mexico; is an essential specie not only at the state level but at the pacific and even the national level.Mexico occupies in the world the eight level in the production of squid, but the national consumption, even though the low price of the product and the high nutritional level, is approximately 0.53 kg per year, very low compared to countries like Japan, Korea and Spain (average consumption per capita is of 3.5 kg). In this context, the objective of this article is to caracterize the sudcalifornia consumer preference; determine the buying habits and the consumption; and also to establish the market areas of the squid in Baja California Sur, which allows the introduction of actions for its commercialization, in order to strengthen the market of this product and its general activity. This is why in 2012 a questioner of 1066 consumers was distribute around the five counties of the state, according to the population density. The results indicate that the principal motive why there is not consumption is the difficulty to find places where to buy it, together with the problems of cooking it. Also, it can be seen the high level of ignorance the consumer has regarding the nutritional level this food has. For this reason, future strategies for the commercialization must be focus on better distribution and new form of presenting this product which facilitates its preparation and consumption, and at the same time create campaign which increase awareness of the nutrition level this product has.
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Corporación Colombiana de Investigación Agropecuaria (Agrosavia)
2015
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| Online Access: | http://revista.corpoica.org.co/index.php/revista/article/view/378 http://hdl.handle.net/20.500.12324/33947 |
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The catch of the giant squid (Dosidicus gigas), represents de second fishing activity most important in volume in Baja California Sur, Mexico; is an essential specie not only at the state level but at the pacific and even the national level.Mexico occupies in the world the eight level in the production of squid, but the national consumption, even though the low price of the product and the high nutritional level, is approximately 0.53 kg per year, very low compared to countries like Japan, Korea and Spain (average consumption per capita is of 3.5 kg). In this context, the objective of this article is to caracterize the sudcalifornia consumer preference; determine the buying habits and the consumption; and also to establish the market areas of the squid in Baja California Sur, which allows the introduction of actions for its commercialization, in order to strengthen the market of this product and its general activity. This is why in 2012 a questioner of 1066 consumers was distribute around the five counties of the state, according to the population density. The results indicate that the principal motive why there is not consumption is the difficulty to find places where to buy it, together with the problems of cooking it. Also, it can be seen the high level of ignorance the consumer has regarding the nutritional level this food has. For this reason, future strategies for the commercialization must be focus on better distribution and new form of presenting this product which facilitates its preparation and consumption, and at the same time create campaign which increase awareness of the nutrition level this product has. |
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info:eu-repo/semantics/article |
| author |
Montaño Méndez, Iliana Enriqueta Enriqueta Hernández González, Luis Alberto Lomelí Mayoral, Hiram Mesías Díaz, Francisco Javier Ávila Arce, Adanelly |
| spellingShingle |
Montaño Méndez, Iliana Enriqueta Enriqueta Hernández González, Luis Alberto Lomelí Mayoral, Hiram Mesías Díaz, Francisco Javier Ávila Arce, Adanelly Characteristics regarding the consumer of giant squid from Baja California Sur, Mexico |
| author_facet |
Montaño Méndez, Iliana Enriqueta Enriqueta Hernández González, Luis Alberto Lomelí Mayoral, Hiram Mesías Díaz, Francisco Javier Ávila Arce, Adanelly |
| author_sort |
Montaño Méndez, Iliana Enriqueta Enriqueta |
| title |
Characteristics regarding the consumer of giant squid from Baja California Sur, Mexico |
| title_short |
Characteristics regarding the consumer of giant squid from Baja California Sur, Mexico |
| title_full |
Characteristics regarding the consumer of giant squid from Baja California Sur, Mexico |
| title_fullStr |
Characteristics regarding the consumer of giant squid from Baja California Sur, Mexico |
| title_full_unstemmed |
Characteristics regarding the consumer of giant squid from Baja California Sur, Mexico |
| title_sort |
characteristics regarding the consumer of giant squid from baja california sur, mexico |
| publisher |
Corporación Colombiana de Investigación Agropecuaria (Agrosavia) |
| publishDate |
2015 |
| url |
http://revista.corpoica.org.co/index.php/revista/article/view/378 http://hdl.handle.net/20.500.12324/33947 |
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dig-bac-20.500.12324-339472020-07-08T21:25:04Z Characteristics regarding the consumer of giant squid from Baja California Sur, Mexico Caracterización del consumidor de calamar gigante en Baja California Sur, México Montaño Méndez, Iliana Enriqueta Enriqueta Hernández González, Luis Alberto Lomelí Mayoral, Hiram Mesías Díaz, Francisco Javier Ávila Arce, Adanelly The catch of the giant squid (Dosidicus gigas), represents de second fishing activity most important in volume in Baja California Sur, Mexico; is an essential specie not only at the state level but at the pacific and even the national level.Mexico occupies in the world the eight level in the production of squid, but the national consumption, even though the low price of the product and the high nutritional level, is approximately 0.53 kg per year, very low compared to countries like Japan, Korea and Spain (average consumption per capita is of 3.5 kg). In this context, the objective of this article is to caracterize the sudcalifornia consumer preference; determine the buying habits and the consumption; and also to establish the market areas of the squid in Baja California Sur, which allows the introduction of actions for its commercialization, in order to strengthen the market of this product and its general activity. This is why in 2012 a questioner of 1066 consumers was distribute around the five counties of the state, according to the population density. The results indicate that the principal motive why there is not consumption is the difficulty to find places where to buy it, together with the problems of cooking it. Also, it can be seen the high level of ignorance the consumer has regarding the nutritional level this food has. For this reason, future strategies for the commercialization must be focus on better distribution and new form of presenting this product which facilitates its preparation and consumption, and at the same time create campaign which increase awareness of the nutrition level this product has. La captura de la especie calamar gigante (Dosidicus gigas), brepresenta la segunda actividad pesquera más importante en volumen en Baja California Sur, México; siendo una especie primordial no solamente a nivel estatal, sino a nivel litoral pacífico y nacional. México ocupa el octavo lugar en el mundo en producción de calamar, pero el consumo nacional, a pesar del bajo precio del producto y de su alto valor nutricional, es de aproximadamente 0,53 kilos por año, muy por debajo de países como Japón, Corea y España (consumo per cápita promedio de 3,5 kilos). En este contexto, el artículo tiene como objetivo caracterizar al consumidor sudcaliforniano con la finalidad de conocer sus preferencias; determinar los hábitos de compra y de consumo; así como establecer segmentos y nichos de mercados de calamar en Baja California Sur, que permitan implementar acciones para su comercialización, fortaleciendo el mercado de este producto y la actividad en general. Para ello, en el año 2012, se aplicó un cuestionario a 1.066 consumidores en una muestra distribuida entre los cinco municipios del estado, bajo el criterio de densidad poblacional. Los resultados indican que los principales motivos de no consumo son la dificultad para encontrarlo en puntos de compra, junto con los problemas para cocinarlo. Además, se aprecia un elevado desconocimiento por parte del consumidor, que ignora las excelentes propiedades nutritivas de este alimento. Por todo ello, las futuras estrategias de comercialización deberían estar enfocadas a una mejor distribución y nuevas presentaciones del producto que faciliten su preparación y consumo, así como incluir campañas de sensibilización que den a conocer su valor nutricional. 2018-11-06T20:41:35Z 2018-11-06T20:41:35Z 2015 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion http://revista.corpoica.org.co/index.php/revista/article/view/378 10.21930/rcta.vol16_num1_art:378 http://hdl.handle.net/20.500.12324/33947 reponame:Biblioteca Digital Agropecuaria de Colombia repourl:https://repository.agrosavia.co instname:Corporación colombiana de investigación agropecuaria AGROSAVIA spa http://revista.corpoica.org.co/index.php/revista/article/view/378/300 application/pdf Colombia Corporación Colombiana de Investigación Agropecuaria (Agrosavia) Corpoica Ciencia y Tecnología Agropecuaria; Vol 16 No 1 (2015); 41-50 Corpoica Ciencia y Tecnología Agropecuaria; Vol. 16 Núm. 1 (2015); 41-50 revista Corpoica Ciência e Tecnologia Agropecuária; v. 16 n. 1 (2015); 41-50 2500-5308 0122-8706 10.21930/rcta.vol16-num1 |