Effect of mass media on the adoption of fish curing

A study of two factors with two-way classification shows that the main effect of newspaper subscription on the adoption of improved practices in fish curing is significant. The effect of radio ownership appears to be masked by newspaper subscription. The interaction between the two factors was not significant. The study confirms the importance of mass media in adoption.

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Bibliographic Details
Main Authors: Kesavan Nair, A.K., Kaul, P.N., Balasubramaniam, S.
Format: article biblioteca
Language:English
Published: 1985
Subjects:Fisheries, sociological aspects, curing, storage methods, technology transfer, mass media, radio, journals, scientific literature,
Online Access:http://hdl.handle.net/1834/33876
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id dig-aquadocs-1834-33876
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spelling dig-aquadocs-1834-338762021-07-07T03:14:08Z Effect of mass media on the adoption of fish curing Kesavan Nair, A.K. Kaul, P.N. Balasubramaniam, S. Fisheries sociological aspects curing storage methods technology transfer mass media radio journals scientific literature A study of two factors with two-way classification shows that the main effect of newspaper subscription on the adoption of improved practices in fish curing is significant. The effect of radio ownership appears to be masked by newspaper subscription. The interaction between the two factors was not significant. The study confirms the importance of mass media in adoption. 2021-06-24T17:32:18Z 2021-06-24T17:32:18Z 1985 article 0015-3001 http://hdl.handle.net/1834/33876 en application/pdf application/pdf 112-114 http://aquaticcommons.org/id/eprint/18493 12051 2015-10-30 07:39:13 18493 Society of Fisheries Technologists, India
institution UNESCO
collection DSpace
country Francia
countrycode FR
component Bibliográfico
access En linea
databasecode dig-aquadocs
tag biblioteca
region Europa del Oeste
libraryname Repositorio AQUADOCS
language English
topic Fisheries
sociological aspects
curing
storage methods
technology transfer
mass media
radio
journals
scientific literature
Fisheries
sociological aspects
curing
storage methods
technology transfer
mass media
radio
journals
scientific literature
spellingShingle Fisheries
sociological aspects
curing
storage methods
technology transfer
mass media
radio
journals
scientific literature
Fisheries
sociological aspects
curing
storage methods
technology transfer
mass media
radio
journals
scientific literature
Kesavan Nair, A.K.
Kaul, P.N.
Balasubramaniam, S.
Effect of mass media on the adoption of fish curing
description A study of two factors with two-way classification shows that the main effect of newspaper subscription on the adoption of improved practices in fish curing is significant. The effect of radio ownership appears to be masked by newspaper subscription. The interaction between the two factors was not significant. The study confirms the importance of mass media in adoption.
format article
topic_facet Fisheries
sociological aspects
curing
storage methods
technology transfer
mass media
radio
journals
scientific literature
author Kesavan Nair, A.K.
Kaul, P.N.
Balasubramaniam, S.
author_facet Kesavan Nair, A.K.
Kaul, P.N.
Balasubramaniam, S.
author_sort Kesavan Nair, A.K.
title Effect of mass media on the adoption of fish curing
title_short Effect of mass media on the adoption of fish curing
title_full Effect of mass media on the adoption of fish curing
title_fullStr Effect of mass media on the adoption of fish curing
title_full_unstemmed Effect of mass media on the adoption of fish curing
title_sort effect of mass media on the adoption of fish curing
publishDate 1985
url http://hdl.handle.net/1834/33876
work_keys_str_mv AT kesavannairak effectofmassmediaontheadoptionoffishcuring
AT kaulpn effectofmassmediaontheadoptionoffishcuring
AT balasubramaniams effectofmassmediaontheadoptionoffishcuring
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