Márketing /
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Main Authors: | Kotler, Philip, Armstrong, Gary 641, Cámara Ibáñez, Dionidio 3314, Cruz Roche, Ignacio 3255 |
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Format: | Texto biblioteca |
Language: | spa |
Published: |
Madrid : Pearson Educación,
2004
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Subjects: | COMERCIALIZACION, MARKETING, GESTION DE MARKETING, PROCESO DE MARKETING, MERCADO DE CONSUMO, MERCADOS CORPORATIVOS, SEGMENTACION DE MERCADO, MARKETING MIX, MARCAS, ESTRATEGIAS DE PRECIOS, CADENA DE DISTRIBUCION, MINORISTAS, MAYORISTAS, PUBLICIDAD, PROMOCION DE VENTAS, RELACIONES PUBLICAS, VENTA PERSONAL, MERCADO LABORAL, ETICA DEL MARKETING, |
Online Access: | http://repositoriokoha.uner.edu.ar/fceco/digitalizacion/indices/10227.pdf |
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